As a full time student pursuing a masters degree in library science while running my MLM business I face some unique challenges. These challenges are further compounded by the fact that I chose to start my business the same day that I moved half away across the US to a new city, in a new state and in a completely unfamiliar environment.



Because I didn't grow up in the city where I live and because I have only lived there a short time, I know almost no one and I am still becoming familiar with the city. It is also a challenge because I don't have a warm market or any contacts that live in the state where I am located. This creates a problem when attempting to do fundraisers, and home parties.

Furthermore, I am very busy with my studies as well as a few part time jobs thus my time is extremely limited. I have therefore, brainstormed and developed some creative and unusual ideas as to how I can promote my business given my limited time and unique circumstances.

1.Try to use the phone and direct mail whenever possible. I have had to face the fact that I simply can't run all over town all the time and therefore if I can avoid going in person then I need to. At the same time certain aspects of my business are more effective when done in person.

Knowing when I must go in person and when I can use mail and the phone is a constant battle and one that I am still learning and fighting.

2.I wear buttons with catchy expressions on them on all my clothing to attract attention and encourage conversations with strangers.

3.I always carry business cards and brochures with me and when possible samples of my products to give away or sell.

4.Leverage your time. I have gone to yard sales and offered a free product in exchange for collecting leads and passing out business cards. I have also done something similar in hair salons, fitness centers, massage therapy centers, and other businesses.

5.I have a sign posted on my apartment door.

6.I put business cards in all of my outgoing mail including junk mail with a prepaid envelope.

7.Pick up the phone and call everyone possible. I have called nonprofits, schools, groups, convention centers, and anyone else I could think of to gain information about retailing my products, doing fundraisers and shows etc.

8.Realize that the Internet is your best friend. I have hosted online parties, used instant messaging, written articles and posted them online and a host of other online activities in order to increase my out of town business.

9.If you have a special talent or knowledge of a certain subject, you can create free worksheets or a free e-book, include your ad and post these on the Internet. In my case, I have masters in French Literature and I have taught French and created learning activities and so I have posted these on the web to generate interest and create credibility and familiarity with my name and person.

10.I think of new ideas on a daily basis. I don't always act upon all of them but at least I keep my mind active and searching for new ways to promote my products.

11.Who do reps in other companies know? Why not do joint parties and open houses with them? You will meet local people you wouldn't otherwise meet.

I have also had to force myself to face certain facts of life given my circumstances:

1.I will never have the time I would like, so I must take full advantage of the time I do have.

2.Because I'm a student I have to accept the fact that I will not be able to grow my business at the same pace that someone who works the business full time will be able to.

3.Because my money is extremely limited, there are certain things I can't do but there are many opportunities which are either free or almost free.

4.Organization is at a premium. If I am to accomplish anything with my business I must practice good organization skills.

5.Many people especially other students will think that I am crazy or that I don't know what I am doing but I can't let their opinions bother me. I know what I want and I will get it.