The internet is a growing and dynamic entity. Growing in exponential rate everyday and changing as just as fast. Naturally companies try to offer access to internet in growing number of ways. Dial-up, Broadband, Wi-fi and such. But we'll talk about broadband today and is it really that necessary to switch from dial-up to broadband.
Is it worth it to switch to broadband service? As most things are, it depends on you're situation. Dial-ups are cheap, today it's almost dirt cheap. That's it's advantage, but don't expect to surf the net in cruising speed. If speed is what you want then broadband is significantly faster that dial-ups.
Back to the question. What really helps in deciding if switching to broadband is a must. Is try to ask yourself "How do I use the internet for?". By the way I'm a big fan of the saying “Questions Are Answers”.
If you're using the internet for:
- checking and sending e-mail
- chatting (without video)
- surfing for text based information
Then switching to broadband is a waste of money. like most people, they just use the internet for checking and sending e-mails. Dial-up will work for you just as fine.
If you're using the internet for:
- Downloading movies and music
- Watching streaming videos
- Chatting with video and voice
- Playing online games
Just like me. I use the internet for online games, checking my websites, downloading music and videos. So broadband was a huge help for my internet life.
To conclude. The internet is becoming the wave of the future. Easy access to information and services. But switching to broadband is up to you and you're needs. So I suggest that you ask yourself "How do I use the internet for?". Knowing the answer would be a great help in deciding if broadband internet is for you.
Internet Is Really Slow
Although having a website created and maintained is easily figured as less expensive than running a traditional media campaign through print and TV ads, you might wonder whether the Internet can actually help grow your business. You might ask yourself whether having a worldwide customer reach actually translates into more new clients and increased profits. Are the costs of having a professionally-designed website and web hosting actually worth the investment?
YES, it does!
Whether you're selling material goods or marketing your services, the best way for people to know about your business is through your own website. According to the Touchpoints IV survey done by web advertising company DoubleClick, people cite websites as one of the most important influences on their decision-making process when it comes to purchases. Done in 2006, the survey also reported that most people first learned about a product through the Internet, by seeing the product or service in an actual store, or by word of mouth. Overwhelmingly, people who wanted to learn more about a product or service went to the company website to learn more about it.
What if you didn't have a website?
Imagine if someone heard about your business from one of your other clients, or just so happened had passed by your store or office. What if they never had time to actually go in or call you to make some more inquiries? And what if you didn't have a website that they could visit once they got home and went online? You have effectively lost a new customer right there just because they didn't learn more about you to make them interested in doing business with you.
Going after the opinion-makers
A subset survey done by DoubleClick labeled a segment of their study population as influencers. These are the people who regularly recommend products and services to friends and family, have wide social circles and networks (both online and offline), and are often approached by people for advice on what to buy. They are the sources of word-of-mouth marketing. The survey showed that these influencers rely more heavily on websites and web advertising for their decisions on what to purchase than non-influencers. They also have a higher standard for the quality of websites and web ads.
Impressive website = New clients
If you're looking to go after these influencers to increase your business' word-of-mouth value, you will need not just any plain website, but an impressive company website that will convince these people to go with you for business. The impression that they will get from your website will translate into their business coming to you, and subsequently, the business of their friends and contacts as well.
Having a website does translate into increasing your business traffic. It's important that you have a website that will convince people that you are the right company to deal with. The better the website, the better the chances of more business going to you.
Both Jed Baguio & Jessica Smithson are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jessica Smithson has sinced written about articles on various topics from Computers and The Internet. Jessica Smithson of Alfalfa Media - a complete Internet business solutions company in San Francisco Bay Area. If your are looking for a team of professionals who can manage your business virtually at very affordable rates, visit. Jessica Smithson's top article generates over 1300 views. Bookmark Jessica Smithson to your Favourites.
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