For many people, the first step they take is to research and find the correct blog software and then jump in and start creating their blog (or get someone else to do it).
But I believe this isn't the right place to start with your blog.
First you need to decide what kind of content you're going to provide via your fabulous new business blog.
There are 3 things you need to do in order to figure out what kinds of valuable information you want to write your blog posts on.
The first thing is to be clear on the following questions:
o your target group: what do they need and what kind of information do they like?
o your objective: what are you trying to achieve with your blog?
o your level of involvement: are you going to be the only one making posts or will you have guest bloggers?
o your money and time resources: how much time and money do you have to spend on it?
o your level of interactivity: how interactive are you going to be - run contests, have comments, show videos and post audio clips?
The second things you need to do is make sure that the content on your blog is important to your target group or niche.
Like a website or any other marketing communications you do, your blog needs to be something that your target group finds valuable and has need of. So you need to choose content that you know your prospects and clients want.
There are several ways to find this out:
- research the needs of your target market
- do a survey
- get feedback from your current clients and customers
- get clear on what problem your target audience wants solved and the benefits you offer
The third thing is to decide which of these two categories you fall into:
a) those that provide information by writing about it
b) those that provide information by linking to it - other blogs, news sources, other media, YouTube, etc.
Many blogs and bloggers combine a mixture of the two - it all depends on how you want to structure your blog content. As well, do you want to be known as the expert on a subject or the person who is an expert on where to find the experts?
So before you even start looking at blog software and figuring out how your blog is going to look, spend time figuring out what kind of content your blog is going to provide on an ongoing basis.
Then hav'at'er picking those colours and templates!
Interview Questions And Answer
To keep control of your own health-related decisions when you become incapacitated you must create distinct medical directives that answer how you'll be treated when incapacitated, when relying on life-sustaining equipment, and when you should be resuscitated. In the following I explain what each of these directives mean.
For those at retirement age, an important part of estate planning includes determining how you'll be treated while you're living. We're living longer all the time. That means we have a greater chance of slipping into dementia. But heart attacks and stokes can also force us into degree of mental incapacity. So at one point before it's all over, you may well be subjected to health care decisions of one sort or another when you can't communicate what you want.
Three key health-care related questions that you need to answer for all to know while you're mentally competent to do so are:
* When you require life-sustaining measures to keep you alive, what would you consider as too excessive in your case?
* What health-related treatment would you like in your case when you become incompetent to make such decisions?
* If you're found to be technically dead, should you be resuscitated in your situation?
These generally require distinct answers. You do that by creating a medical directive document that answers that question. You may create a medical directive that incorporates different documents each directed to a different health-related condition. The exact documents you'll need depend on your state's laws and the choices you make. But here's the usual name and directive of document that addresses each question:
Your answer to life-sustaining measures is given by your Living Will:
A Living Will gives your instructions regarding treatment when you become terminally ill or are in a persistent vegetative state and unable to communicate. It states under what conditions your life-sustaining treatment should be terminated. So, if you don't want life-sustaining treatment when recovery is hopeless, draw up a living will in which you express your wishes to your doctors when they're considering use of life-sustaining measures. This is your declaration on what life-sustaining medical treatments you will (or will not) be allow if you become incapacitated. For example, you may request that artificial nourishment be withheld if you become terminally ill.
Your answer to the health care you should receive when you're incapacitated is your Health Care Proxy (or Medical Durable Power of Attorney):
A health care proxy takes effect only when you require medical treatment and your physician determines that you can't communicate your wishes concerning treatment. In this document you appoint someone to act as your agent for medical decisions. It gives a person you designate permission to make health care decisions on your behalf if you are unable to do so in the future - perhaps decisions consistent with your living will. You must execute this document when you're competent. Executing a health care proxy ensures your instructions will be carried out.
Your answer to whether or not you should be resuscitated is your Do Not Resuscitate Order (DNR):
A DNR says that if you're having a medical emergency such as a heart attack or stroke, medical professionals may not try to revive you. Realize that this is different from a living will which only goes into effect if you're in a vegetative state. Everyone can benefit from a living will while DNRs are only for very elderly or frail patients for whom it wouldn't make sense to resuscitate.
As you answer each of these questions, consider also who you can appoint to carry out your wishes. Talk to the person before appointing him, and be sure he or she understands and is comfortable with your wishes, and that he's strong enough to carry them out despite some family members' objections.
Both Jody Gabourie & Shane Flait are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jody Gabourie has sinced written about articles on various topics from Advertising Guide, Small Business and Marketing Strategies. Jody Gabourie, The Small Business Marketing Coach, teaches small business owners and entrepreneurs how to take action with their marketing in order to get more results and more profits. To learn all about her unique "done-for-you" ebooks called Ready Mad. Jody Gabourie's top article generates over 74000 views. Bookmark Jody Gabourie to your Favourites.
Shane Flait has sinced written about articles on various topics from Finances, Finances and Legal Matters. Shane Flait is a writer and consultant on financial, legal, tax, and retirement issues. He explains the issues and gives you workable strategies to accomplish your goals. Find out more and get a free report on Managing Your Retirement =>. Shane Flait's top article generates over 12100 views. Bookmark Shane Flait to your Favourites.
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