Have you ever counted 3,546 small plastic insects?
I have.
One of my first sales as a business broker years ago, involved a party store that was sold to a young couple by the long-time owner who wanted to retire. And since the deal called for the buyers to purchase the inventory at cost, it was necessary to count each and every item in stock--whether on display in the retail area at the front of the store, or in backroom storage.
Somehow, it fell to me to count the little items formed out of plastic to look like spiders and ugly bugs--the kind that people might purchase to frighten their friends as a joke. What was frightening to me about it, was reaching the count of 3,437, wondering if I'd missed counting one of the green beetles, and thinking I might have to start over.
Here are some things you need to know, whether you are a buyer or a seller, about the inventory count that is conducted in connection with the sale of a small business, so you can complete this process successfully.
1. Part of the dollar value of the deal
In a transaction that calls for the goods that are held for resale to be priced and purchased in addition to the other assets of the business, the final count is a necessary part of closing the escrow. If the sales agreement pertaining to--as an example, a gift store or an auto parts company--specifies a dollar value for the stationery property (such as furniture and fixtures) and equipment, along with goodwill and other intangible assets, there invariably is a second and related part of the transaction by which the buyer purchases the inventory that will be needed to conduct the business.
2. Accuracy is important
And a general ?guestimate? won't do, as the buyer's accountant is most likely going to insist on an exact figure, when setting up the books of the business, under its new ownership. For the buyer to determine how he, or she is doing in the first few months, it will be necessary to have accurate gross profit figures and, that translates to net earnings performance. It is difficult to make those calculations, however, without knowing the cost basis of starting inventory.
3. Physical count is needed
Actually counting the inventory is recommended, despite the assurance of some sellers that the ?book? value of the inventory is accurate because of the inventory control software used in the business. Indeed, this technology is very useful. It maintains a count of inventory in its digital memory, and that inventory value can automatically be increased by the amount of the new goods brought in by suppliers--and logged into the computerized count, and decreased every time the scanner at the customer check-out station registers and item being sold-and in what quantity, so an appropriate deduction can be made in the computer.
4. Count everything
It is not just stock held for resale that needs to be counted and valued. Service companies which use materials and supplies, even restaurants that use quantities of eggs, hamburger patties and cola drinks, should be subject to a physical inventory prior to close of escrow.
5. Informal training opportunity
If buyer and seller have a good relationship, it is recommended that they conduct, together, at least part of the inventory count. That's because a review--and the ensuing discussions-- of the products being sold by, or used in the business, provide an opportunity for the buyer to begin getting educated about the business. Questions that will occur to the buyer during training, and subjects that the seller will want to explain at that time, can be covered while the two are engaged in counting and checking the pricing on items in inventory.
6. Splitting the difference
?Split the difference? is a handy phrase and a very useful concept to employ when conducting inventory. What should the buyer pay--actual cost or half-cost--for a product being counted which cannot be sold at full price, but still has a value to some customer? Split the difference.
How about an item that has been around for awhile--long enough that it's current cost is higher than what the seller actually paid many months back, off an old price list, when it was added to inventory? Split the difference.
Inventory For Small Business
If you, as a small business owner, only think of marketing as what you do to promote and advertise your product or service, you are missing many opportunities to improve your marketing.
This article covers the top ten small business marketing environments that you need to consider as you plan and market you business.
Small Business Marketing Environment 1: Your Business And Employees
Your employees affect your business by more than the tasks that you pay them for. They also influence your marketing by what they say about your product and business. Treat them well and use ethical business practices, and they will make good comments to others that enhance your marketing.
Small Business Marketing Environment 2: The People You Purchase From
Some people from whom you purchase will help your marketing through cooperative advertising and promotions. In addition, they determine how effectively you can make your product.
Small Business Marketing Environment 3: Distributors
Businesses that distribute your products usually serve many other businesses. In their contact with others their comments can influence the perception of your business and product. They also affect how well you can get your product to your customers.
Small Business Marketing Environment 4: Retailers
The businesses that retail your product influence your marketing and sales. They can promote your product, feature it, or just stick it on a back shelf. Thus, they can help or hurt your marketing efforts.
Small Business Marketing Environment 5: Competitors
Of course, competitors are generally not going to willingly help you market, but how your product and business compares to theirs is an important marketing consideration. You need to know as much as possible about your competitors so you can determine your best distinguishing characteristic. Then you should promote that distinguishing characteristic throughout your marketing messages and consider it in all your marketing strategies.
Small Business Marketing Environment 6: External Publics
Many people, who are not customers and don't have a direct involvement with your business have an effect on it. For example, if a special interest group likes what you do, they may support you and enhance your marketing. If they don't like your product or business policies, they can create barriers to effective marketing.
Small Business Marketing Environment 7: People Who Buy Your Product
By now, you should know that there's more to marketing than just efforts to reach and sell to your target market . Still your target market have the greatest influence on your sales so you should learn all you can about target market members in order to base your marketing on what best appeals to them.
Small Business Marketing Environment 8: Factual Characteristics
Whether your customers are people or businesses, knowing facts about them can reveal many characteristics that helps your marketing. For businesses, these facts are called firmographics. For people, they're called demographics. Whatever, you call them they help you discover the best appeals to use in your marketing.
Small Business Marketing Environment 9: The Economy
The present state of the economy influences how you must market your product because the economy affects people's income, their spending habits, their information needs, what appeals most influence them and what they can afford to buy.
Small Business Marketing Environment 10: Nature
Natural resources influence your product's price because the less a resource is available, the more you have to pay for it. To continue to make a profit, you have to pass that price on to your customers. This, in turn, influences if and how much of your product will sell.
Small Business Marketing Environment: Conclusion
Marketing is much more than what you say and do to attract potential customers. It includes a mix of product, price, promotion, distribution and other elements that are influenced by different small business marketing environments.
Both Searchrankpros & Linda P. Morton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Searchrankpros has sinced written about articles on various topics from Home Improvement, Medicine and Scooter. Peter Siegel, MBA is the Founder/President of BizBen.com ? California Businesses For Sale an online specialty business opportunity website. Started in 1994 Biz Ben offers thou. Searchrankpros's top article generates over 823000 views. Bookmark Searchrankpros to your Favourites.
Linda P. Morton has sinced written about articles on various topics from Advertising Guide, Online Marketing and Writing. Learn more about small business marketing environments or get a free report on marketing your small business. Linda P. Morton's top article generates over 22200 views. Bookmark Linda P. Morton to your Favourites.
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