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Jaguar & Land Rover

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So how did the brand go about entering the Vietnamese auto market? All the brand needed as to coordinate with its Vietnamese representative and arm, New City Company which is based in HCM city.

Aside from the usual list of vehicles that the Land Rover brand has under its tutelage, Vietnamese would surely also be able to take hold and meet other Land Rover products that could range from Land Rover climate control parts, diesel fuel injection parts, Defender parts, and other accessories for the brand's vehicles. As per the market, those vehicles that would be traveling towards their new market comprise of the Land Rover Discovery 3, the Ranger Rover Sport, the Land Rover Range Rover, and even the Land Rover Defender. These would be imported to the country.

The Land Rover Discovery 3 has been marketed in North America as the LR3 and it comes as a 4x4 vehicle. A new entrant to the market, the Range Rover Sport is a sport utility vehicle that offers four doors and a great amount of capacity. As per the Land Rover Defender, this one has already been in the market since the year 1948.

To prepare the auto market of Vietnam for the upcoming entrance of the Land Rover vehicles, the brand's coordinators made sure that their products are displayed in the mentioned market. Since September this year, the various vehicle makes and models can be seen displayed in HCM City's New City showroom. This has been a good move for the brand for those who are able to take a look at the vehicles and those on display can be familiar with them.

Land Rover vehicles have been created to provide the utmost type of luxury and comfort despite traversing through various types of terrains. The brand has also been known as a manufacturer of sport utility vehicles that outlast most units in the market.

Jaguar & Land Rover

Rover's Solihull plant automotive coatings needs are being carried out by 23 BASF employees who work on said site. According to Mike Grandy, Key Account Manager for Ford of Europe, ""We have enjoyed a 5 year relationship with Land Rover, taking care of all materials for pretreatment and application of surfaces.?

Auto parts and units are manufactured in a two-shifts-per-day operation. Said operation paves way to a fast and reliable production of Discovery, Range Rover, Range Rover Sport and Land Rover Defender parts. After the production of Rover's power parts, the meticulous process of assembly takes place and the BASF Coatings team deployed on the site performs their car coating know-how.

BASF Coatings team includes the Account Manager, the Process Leader, the Application Technician, the Materials Controller, the one responsible for the Quality Operating System (QOS), and 16 other BASF technicians. The team ensures constant communication with the customers to address their needs and demands to further boost their service.

BASF Coatings provides Land Rover with paints for cathodic electrodeposition (CathoGuard 310), 21 basecoats, 15 primers, and 2 clearcoats. Also, the company also employs 13 pre-paint application process steps for efficient car coating functions.

Moreover, BASF Coatings is also included in the workflows at Land Rover and Ford in Total Value Management. Hence, the company does only take pride in its paint competence but its overall expertise in the field of automotive coatings and manufacturing. In fact, the company suggests fresh ideas, cost-cutting techniques and viable improvements to contribute to Rover's expediency.

In the previous year BASF Coatings, because of its contributed ideas, was nominated for the Henry Ford Award as part of Ford's global assessment program. Today, BASF Coatings is famed for its first-rate range of automotive OEM coatings, industrial coatings and decorative paints.

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Carol Mitchel has sinced written about articles on various topics from Land Rover, Cars and Infants And Toddlers. Carol Mitchel is an executive assistant in one of the leading automotive magazine in Los Angeles, California. She is a certified car lover and loves extreme sports. For more information, check this out. Carol Mitchel's top article generates over 74000 views. Bookmark Carol Mitchel to your Favourites.

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