The gal told the group she figured "free" would work. But the audience didn't agree.
"I get CDs and DVDs advertising stuff free in the mail, and throw them out," said one. "I don't have time..."
"Why would I stop everything I'm doing and sit and watch a 7 or 10 minute DVD of someone trying to sell me something? And I don't even know them?"
Plus, all but the most naive of us know that "Free" isn't really free. Consider:
A "Free sample" pitch...But, uh, shipping is $5.95.
It gets worse. When you do respond to a "free sample" ad, the sales person is trained to try to upsell you right on the spot. Anything to avoid having to send that costly free sample.
I've talked to a well known NM trainer who promotes that very thing: They teach networkers to advertise 'free' samples, then when the person responds, they follow a very sophisticated script to upsell prospect on the spot and never send that sample.
And if you DO actually get a 'free' sample, well now you're in for lots of follow up calls, trying to sell you something more. The cost? Dealing with the annoyance of a pesky sales type.
These are some reasons why 'free' doesn't work anymore. It isn't.
So try something else.
-The 5 Worst Things-
As valid today as they were 7 years ago...Here they are:
1. It's easy, anyone can do it.
(With a 95% drop out rate?)
2. Everyone will want this product. It sells itself.
(Has everyone said 'yes' to your product? If not, is this true or false?)
3. You can make big money fast in this business.
(Have you? And do you know the story behind the story for those who claim they did?)
4. Our company/management/payplan is the greatest, most advanced, stands above all others, of everything out there.
(Doesn't everyone say that about their thing?)
5. All you have to do is go to your friends, family or neighbors.
(For many people, that's been the worst thing they did.)
Anyone have any to add?
Then we could start the "Five best things to say to a good prospect." Think?
Legitimate Free Work From
In order to take full advantage of the real estate market today, it is essential you know how to pursue your investing. If you are not an expert with property investing, there is no need to worry. There are a number of free real estate tools scattered all over the internet. To make sure you get the most from these tools, here are a few things to look for with them.
The first thing you want to look for with free real estate tools is a step by step action plan. In order to make the most of your investing, you want to know specifically how to approach the market. This includes understanding how to evaluate any property and knowing how to arrive at a profitable offer price.
From there, you need to learn the market and how to find leads. Finding leads is crucial to profiting at all with real estate. If you do not have any leads, you have no way of making any money.
If you do have leads, you need to understand how to run the numbers and come up with a true offer price. A legitimate real estate tool is going to show you exactly how to determine what your offer price should be. Based off of the amount of income the property will generate, you will be able to figure out the right price.
Another part of the real estate world that you can profit greatly from is investing in pre-foreclosures and REO's. As with any other real estate investment you make, it can be difficult to find these kinds of leads to take advantage of. Because of this, look for free real estate tools that will provide you with or help you find these kinds of leads.
Lastly, look at what kinds of tools and guidance will be given to you. A big part of learning real estate includes detailed information and video tutorials to follow along with. There is an array of e-books that you can read to become extremely knowledgeable in this field. As for video tutorials, it allows you to actually see what you can do to progress your expertise.
There really has never been a better time to get involved with real estate investing because of the way the market is. To make sure you understand exactly how to approach the market, it is important you consult the numerous free real estate tools scattered throughout the internet. With the right information and guidance, you too can profit from the real estate market.
Both Kim Klaver & Peter Vex are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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