More and more weblogs and websites are appreciating the need for fresh, quality content to generate traffic to their online resource. Regular and consistent article submissions to the most popular article sites such as EzineArticles, Go Articles and Searchwarp offers benefits in terms of link building and increasing link popularity.



Link popularity gains come from the link or two that can usually be placed in the author bio at the foot of the article. These links are free and those sites downloading the article must keep the link in place as a condition of use. Webmasters and the like will then download the article to use on their weblog or website.

As a word of caution, don't waste your time trying to cram links in to the body of the article as the directory will reject it. Likewise don't do this in the author bio either. If in doubt refer to the terms and conditions of the article directory you are submitting to.

Writing and submitting articles offer the opportunity to gain links from numerous sources for one submission. Whilst a well constructed article may take a while to write, the benefits are well worth the effort. By well constructed we mean an article that offers something to the reader, rather than just a bland set of words arranged in no particluar order. These types of articles are often created by article generating software.

If the article attracts even ten downloads, then it is definitely time well spent. This would be on a par with submitting to ten different directories but typically has the advantage of a faster approval process.

The links gained are likely to be from relevant sources in the same or similar sector you are writing about. If, for example, you write an article on link popularity then sites wanting to use it are likely to relate to search engine optimisation, link building and web promotion. All excellent resources on which to get your copy posted to.

The links can of course be to sub-pages rather than always having them point to the homepage, thus acquiring the deep links that enhance the website as a whole. This in turn improves the natural search rankings for specific pages. This way your website will rank highly for a larger range of keywords giving you a breadth of visitors. Also deep links can direct customers to the most appropriate page and enhance conversion if you are trying to promote and sell a specific product.

Additionally you can determine the anchor text for the link. The link should contain two or three keywords that are relevant to the page it is pointing to, which is important when trying to promote your site for a particular search keyword phrase. This is a distinct advantage over some web directory submissions that only allow the official title of the website being submitted.

So now you can see the benefits of submitting articles, take the time to write articles relevant to your website, reap the linking benefits through the link popularity your site will undoubtedly gain!