What are Negative Keywords?: Negative Keywords are those handy little gems that help us filter out the possibility of attracting a non qualified user to the site. When certain keywords are designated as Negative Keywords, then Google will prevent your keywords from triggering your ads if that negative keyword was included in the search query.
How to use Negative Keywords: The effectiveness of your negative keyword list relies on the structure of your account. You can have negative keywords entered at the Account Level or at the Campaign Level. For example, let's say you're operating a website that provides clean jokes and stories for people to read. In this instance, an Account Level negative keyword list containing negative keywords like "nasty, dirty, sexy ..." would be appropriate. Now let's assume you run a Costume site selling costumes for many occasions. You could have a campaign set up for Children's Halloween Costumes and a campaign for Adult Sexy Costumes. In this case you should put negative keywords at the Campaign Level of the Children's Halloween Costumes like "sexy, adult, revealing, etc." to prevent those keywords from triggering when kids are searching for Halloween costumes. Like wise, in your Adult Sexy Costumes campaign, you should enter Campaign Level Negative Keywords like "child, children, kids, etc." to prevent any of your keywords from triggering as the result of children searching for costumes.
Negative Keyword Match Types: Negative keywords also have match types just like your regular keywords. There is negative-broad, negative-phrase and negative-exact. When using negative keywords it's important that you use the correct form of the negative keyword. For best results, to avoid Google from mapping your negative keyword to multiple possibilites with their extended broad match, enter your negative keywords as negative-exact to ensure that the only way your ad won't trigger is by someone typing in the negative keyword exactly as you entered it.
In Summary: Negative Keywords when used correctly will save you money, improve your online ROI from your pay per click accounts and present your site / products in a better light to all prospects searching for your products / service.
Logistics Management And Strategy
When I sat down and thought about it I realised it had nothing to do with being anal. More to do with good time management and it's something I learnt very early in life. You see, having a good time management strategy is not rocket science. It's about implementing a routine in your day to day life that is flexible. That's important. It's when you become inflexible that frustration and stress sets in and strategy "flies out the window."
Today, as a web publisher, my time management strategy continues to serve me well in fact, on most occasions I'm not even aware I have one. Does that make sense? Sure it does!
Breaking my day up into parts has had a profound impact on my productivity levels. I approach each day with a plan and barring a natural disaster, I stick to that plan. Is it rigid? No it's not and I can choose to make changes to it at a minute's notice if I choose to. So let's examine my daily time management strategy.
The 3:30 Experience!
1. I identify what has a deadline and what hasn't. This is important because it prevents me from haphazzardly jumping from one task to another.
2. As a web publisher, distinguishing between work and relaxation time is vital. You need to create a good balance. My work time is from 9:00am to 3:30pm. This is the time of the day when I'm working on projects. It's my productive time and unnecessary distractions are eliminated.
3. I reward myself every time I complete a task. So what's the reward? Anything you want it to be as long as it's within reason and doesn't eat up too much valuable productive time.
4. This is my coup de grace! This is where I use mind over matter and it works most of the time. I love being in a positive mood.
Before I start each day, I imagine what I'm going to be doing at 3:30pm after I finish work. It may be sitting down and watching my favorite movie or sporting event; it could be heading down to the beach for a swim or it could be going down to my favorite local cafe for a caffe latte or two.
The trick is not to just simply think about what you'll be enjoying when you finish but to think about how satisfied you are that you've completed what you set out to do at the beginning of the day.
It sounds pretty simple doesn't it but it's a time management strategy I've used since my school days. And the reason it's so powerful is the fact that when I project a thought of satisfaction and accomplishment like this, the motivation is so strong that it can act as a driving force throughout my entire day. If I begin to ease off, which happens quite frequently, I think about my 3:30 experience.
Finally, implementing a time management strategy will only be successful if you are prepared to follow it. Don't over commit yourself and be a little flexible: in time, it will become second nature, without appearing to be anal!
Both Clay Sinclair & Dean Caporella are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Dean Caporella has sinced written about articles on various topics from Parenting, Golf Guide and Surveys. Dean Caporella is a professional broadcaster. Dean reviews a variety of time management strategiesplus related time. Dean Caporella's top article generates over 74000 views. Bookmark Dean Caporella to your Favourites.
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