The fashion industry woke up to the importance of T-Shirt design, sometime in the last decade or so. Till then nobody had cared to give the designing of T-Shirts much forethought. If there was a great idea that could be put on a T-Shirt, then well and good, but if not, then no sleep was lost over it. T-Shirt design emerged as a major component of the fashion industry when the designing world saw the coming of skilled graphic designers. Over the years this trend has gained in popularity and T-Shirt design is fast becoming a major money-spinner in terms of the designing business.
By using innovative graphics to design T-Shirts, graphic designers found a new medium to showcase their wares. Using spectacular artwork, they made T-Shirt designing a whole new form of art. Moreover an increasing focus on personalizing items that were used daily, saw the popularity of T-Shirt designing gain by leaps and bounds. The inherent desire to advertise your thoughts, desires, likes, and dislikes on articles of daily wear has meant that we are seeing highly innovative, fantastic, and sometimes scandalizing T-Shirt designs entering the market. Today, you not only see customized T-Shirt designs but also get to see personalized car graphics, accessories and even mobile phone covers.
You might just be of that generation when 'sloganeering' was very popular. This was the time when you wore your slogan on your tees, also called 'slogan tees'. Though simple in nature, a witty slogan was generally printed on these T-Shirts. These T-Shirts are now not in-sync with what is usually termed the 'generation next'. The limelight is now being stolen by more adventurous and complex T-Shirt designs.
The popularity of T-Shirt design can be gauged from the fact that it has now evolved into a venture that is community driven. There is extensive collaboration between consumers and designers, whereby a kind of non-formal product testing takes place before the products are finally produced for the market. The latest technology has enabled unspecialized people to undertake the designing and printing of their own T-Shirts.
Many companies have now formed online communities. The purpose of these communities is that members can contribute their personal designs to a particular product. T-Shirt aficionados have also got into the act now and have created blogs that cater to the specific needs of the consumers. Here, 'expert consumers' guide other members as to what design they must go for and what is hip and what is not.
Moreover, these experts have industry contacts and are in-sync with the latest brands available in the market today. They have their own networking groups and also have an idea about the latest T-Shirt designs that are available in the market. T-Shirt design is a million dollar industry today. If you are looking for a great T-Shirt design then you definitely will be spoilt for choice. So go buy your T-Shirt that has a design suited just for you.
Make T Shirt Design
As we all know that the most powerful advertising campaigns are perhaps online, TV or radio advertising, but these types of advertising method cost the company a lot of money and sometimes, for small and medium enterprise, it is really difficult to find huge budget to support the advertising, so they will have to find the method that effective but economy.
The reason why using T-shirt is effective and economy is that T-shirt is something that people usually use in every day life and the price is quite cheap then all of them can afford. It would be better if you could give advertising T-shirt for free, which will help to distribute your brand awareness very quickly.
Using T-shirt as an advertising tool is not the new approach, there are quite few companies have discovered that it is one of the most powerful promotional and advertising tool which very effective and economy. In fact using T-shirt for advertising could be applied to almost all kind of business. No matter what kind of product you have, tangible or intangible or even you just want to improve public awareness to your brand, T-shirt advertising can be applied to all purposes.
There are so many examples of success stories of business that use T-shirt to publicize the company. The process it very easy and not complicated. But the important factor that determined the success of T-shirt advertising is the design of the logo or the message that you want to communicate to the audience and also the quality of the T-shirt.
You will have to be clear on the message and the design that will be printed on the T-shirt. Sometimes you will have to consider spending some amount of marketing budget to hire professional designer to make the logo or what ever you want to be printed to match with the target groups who will wear the T-shirt. For example, if your product is not something for young people and you would want to capture this target group for T-shirt advertising, then you will have to re-design the logo to look attractive to this target group.
However, the other key of success is depends on your budget to consider will you be able to give away advertising T-shirt for free. This is because sometimes people will reluctant to buy the T-shirt that has only the logo of the company on it. So if you can offer to them for free, that would be excellent and this could also help your business in the long run. Also, for the consumer's point of view, if one company is able to give something to them for free, this will create the very positive image and the consumer think that they should try the product when they have a chance to do so, or at least telling some of their friends to use the product.
As all the information describe above, it is very obvious how T-shirt design helps you on advertising campaign. If you are a small company that has limited budget but want to have powerful and effective tool, then you should try T-shirt advertising.
Both Henry De Guzman & Catty are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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