Quaker Oats was doing a promotion and they put deeds to one square inches of the Yukon in cereal boxes. It was the fantasy, the mystique of owning land in a faraway place that got to me. The promotion was for the show ?Sergeant Preston and the Royal Mounties? and in the advertising and sales promotion communities, the Quaker Oats promotion was crowned ?the promotion of the century.? The 20th century, anyway.
I never really knew exactly where the Yukon was, but I never totally forgot about the small piece of land I owned in that place. Years later, remembering that 5" x 7"* parchment paper-colored document, I was struck with an idea to give other people that same kind of thrill and create a new business for myself at the same time.
If one square inch of the Yukon was good, I came up with an idea, a concept, a business that is 50 times better... at least so I thought. Since I was never one not to put my money where my mouth was (or in this case my brain), I launched a venture that offers the chance to own one square inch of land in each and every state in the United States; in fact to own a piece of America, a piece of the American Dream - a Deed to the United States.
This was my dream. All I had to do was, well, actually do it! It was my chance to do what Quaker Oats did, only bigger and better. And with exactly 6.272,640 million inches in an acre and therefore 6.272,640 million deeds for sale, it also stood a good chance of making money, a lot of money. That is, if the idea took off.
If it didn't fly, then my 10 years of labor would have been for naught. After all, it took me that long to buy all the land...yes, one acre in each state (approximately...some more, some a tiny less), obtain title insurance on all the holdings, find and retain lawyers, submit my plan to the New York State Attorney General and, as a final effort to make sure that I wasn't running afoul of any laws, I submitted it all to the United States Securities and Exchange Commission.
As I look back upon all of this, I am thankful that my gift idea did fly...and in an international way too! Not only did it prove to be a lucrative venture, but since the Deeds to the United States have been sold in almost every country in the world, I had the opportunity to be a "goodwill ambassador" in China, a radio visitor to many far Eastern and European nations through the United States Information Agency's Voice of America network, the subject of magazine articles, many newspaper stories worldwide, and more recently, blogs.
END PART ONE
Future chapters will cover Advertising vs. Public Relations, Legal vs. ?wait and see?, Sales Promotion vs. Advertising/PR, Marketing Your Product with Associates, Fulfillment of Orders, Processing Orders, and more.
Making Money By Internet
So you are thinking to yourself "how can I expand my operation, do more business and make more money?". If you are thinking this right now and are in the web design or webhosting fields then Outsourcing might be for you. Now this is not to say that other companies or businesses can't do outsourcing work. The reasons I give web design and webhosting as examples is they are sort of related. You can't have a site up without hosting in return you really don't need hosting unless you have a site up.
Now you may be thinking what steps do you need to get started on expanding via outsourcing. Well the very first thing for you to do is to see if you have a good clients base where you are:
-Unable to keep up with the work.
-Unable to do the work yourself(in the case you run a website that gets alot of request but have no knowledge in website design).
-Can do website and graphic works but you have no clue about programming.
Anyone of these situations can leave you looking to outsource your business. Especially when you design websites but can not code them in anything but html(which your clients might need it coded in php and mysql). Not being able to offer your clients a complete solution may cause them to go another developer. Which in turn can cause you to lose projects in the $X,XXX range.
Now that you have decided to turn to outsourcing, you need to find a reliable team of developers. Whether they are website designers, programmers or both. You will need to know that they can do the work, are reliable and trustworthy. Make sure when you do this search that you follow these simple rules and check on some things. Such as:
-Make sure you can contact them multiple ways and that they will contact you back in a reasonable amount of time.
-Get samples of their work.
-Ask for references.
-Get their rates.
-Find out their years of experience.
-Make sure they are willing to sign a contract.
-Find out how much work they can handle, what languages they program in, as well as their team size.
-It is all right to give them a deposit but limit it to 25-50% and don't pay anymore until the project is complete. If you want to break it down into milestones you can, but do it in either 10% or 20% increments. Make sure the milestones are set out in the contract.
These things will protect you.
The next thing you are going to want to do before taking on any projects is start with a test project. This will allow you to try out your new team as well as see what type of markup on projects you will get. This will definitely show you what problems if any you might face with the new team. It will also show you if there is a significant enough markup for you to make it worth your time to outsource.
The final step you are going to need to do is to put in place a fluent system to monitor clients, emails and your team. This will definitely help when updates are needed to be done. A project management system will allow your clients and your team to talk to each other without revealing any personnel contact information. Which will save you from having your clients stolen from you. Also make sure you monitor all contact so that you can be sure you can trust who you are doing business with.
Just remember to take outsourcing one step at a time.
Both Jonathan Plight & Anthony Jewell are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jonathan Plight has sinced written about articles on various topics from Site Promotion. International entrepreneur with experience in fields of advertising, sales promotion, and public relations and now owner of http://www.ownapieceofamerica.com. Jonathan Plight's top article generates over 1600 views. Bookmark Jonathan Plight to your Favourites.
Certified Life Coach Training Whatever the objective a person in need has, different approaches may be utilized. It is similar to having a best friend guarding and supporting your back whenever you feel down and hopeless