Although Microsoft's CRM main functionality is to provide customer service that is superior it also allows you to analyze what the competitions performance looks like and to evaluate market trends using the superior reporting tools.

One very distinct advantage of Microsoft CRM over other CRM programs is its ability to let you work offline using Microsoft Outlook, Microsoft Business Solutions, as well as several other Microsoft programs.

3.0 is the latest version and it offers several new features as well as improving some of the existing features. It has a new service oriented architecture and it also has a new description language web service that's a core function. It's really an industry work horse.

The interconnectivity between Microsoft CRM 3.0 and Microsoft Outlook is very impressive offering some sophisticated features and you can even access it right from Outlook's menu. Now that's convenient.

The also has a marketing module that's filled with new features. You get list building tools that allow you to create target groups. You can plan and monitor campaigns with just a click of the mouse.

Microsoft CRM is a tool that is guaranteed to bring your company success. You'll see better use of staffs time, happier customers, and increased profits. You can implement data in no time and you can't put a price on all that valuable information you collect.

The modern business needs modern tools to stay competitive. Customer service seems to be falling by the way side but consumers are looking to deal with company's that have excellent customer service and your CRM software can help meet that demand.

But there are many benefits for the company too. Suddenly you know exactly what's selling, when, and where. You also know what not selling. Your marketing division can put together ad campaigns that are going to work, and accounting can easily put together forecasts. It just doesn't get better than this. And all of this is going to result in increased profits which is the bottom line for any business.

There are many excellent CRM software packages on the market so if you find that Microsoft CRM isn't right for you a little more research and you'll find the software package that's right for your business. But be warned it's going to be hard to top what Microsoft CRM has to offer.

Another element to consider when purchasing CRM software is the learning curve. Some programs can be easily learned while other may require trainers to assist with both setup and learning the software.

Once you have your CRM software system installed and up and running you'll wonder how you ever lived without it. And once you know all the impressive things Microsoft CRM Software has to offer you'll wonder why you didn't buy it earlier.