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Mind Control Derren Brown

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For example, let's assume your prospect is a coffee drinker and the widget you are selling costs $29.00 per month. You might say:



"For less than a measly dollar a day, this amazing widget quickly and easily does blah, blah, blah, helping you earn more and work less. Under a buck a day that's less than you pay for your daily cup of coffee!"

How can you use the principle of contrast in your sales copy?

Liking:

Most people prefer to interact and deal with people that they know and like, so try to find some similarity between you and your prospect.

Maybe you both like baseball.

Maybe you both have kids in the third grade.

Maybe you both love Thai food.

Whatever it is, find it. When a prospect can identify with you based on some similarity, he is more apt to like you and, thus, buy from you.

You should also look for opportunities to praise people and use their names. In his book, How To Win Friends And Influence People, Dale Carnegie says:

"We should be aware of the magic contained in a name and realize that this single item is wholly and completely owned by the person with whom we are dealing...and nobody else."

"The name sets the individual apart; it makes him or her unique among all others. The information we are imparting or the request we are making takes on a special importance when we approach the situation with the name of the individual. From the waitresses to the senior executives, the name will work magic as we deal with others."

"Remember that a person's name is, to that person, the sweetest and most important sound in any language."

If you have never read Carnegie's book, I highly recommend you do.

EMOTION: Want vs. Need

If you had the choice to sell your subscribers something they wanted or something they needed, which would you choose?

You would choose the product they need because they have to buy it, right?

Well, yes and no.

Just because your subscribers need a product doesn't mean they want it. In fact, the opposite is often true; they don't want it, but out of necessity, are required to purchase it.

That means they're spending money on a requirement rather than a desire, so they become resistant to your sales messages. And because they resist spending their money on something they don't necessarily want, it can become very difficult to sell it to them.

Take auto insurance, for example.

If you want to drive a vehicle, you are required by law to own automobile insurance. Just because you are required to purchase it, does not mean you want to purchase it.

Perhaps you don't see the value in it or you don't understand the value of it.

In any case, many people do not want to spend their hard-earned dollars on something that they do not want, such as auto insurance. So, they shop around looking for one thing only - the best price. It, thus, becomes difficult for an auto insurance sales person to sell insurance policies.

On the other hand, let's say you sell cars, and Jack comes to you to buy a car. After speaking with him for a few minutes, you learn he is interested in the red sports car. You know this car costs twice as much as one of the more 'practical' cars on the lot, but you also know it's not the car that Jack wants.

Chances are, what Jack wants is the status that comes from owning such a car. So you paint a mental picture for him of how great he'll feel when he's driving down the road with the top down, waving at his friends and family and colleagues.

You don't sell him what he needs (a car); you sell him what he wants (feeling great and important and proud).

Whatever his reasons, it is your job to uncover his personal desires. As you take him through the sales process, you constantly reinforce those emotions, and remind him of the benefits he receives from purchasing that car.

Take a look around your house at all of your possessions and you'll quickly discover that almost everything you own, you purchased based on emotion rather than out of necessity.

Therefore take the time to find out exactly what it is your subscribers and customers want. Focus on selling them what they want, not what they need.

* Supercharge Messages with Multiple Persuasion Tactics

Do you have to use just one principle of persuasion per sales message?

NO!

Use as many as you can, like in this example, of a woman praising her favorite salon:

"My hairstylist Massimo was trained by the best in his motherland Italy (Authority). My good friend Sonia recommended him to me (Testimonial). He even cuts and styles the hair of several celebrities (Social Proof). He is in such demand that I have to book over a month in advance (Scarcity). But when I am there, he pampers me with wine and cheese. It's so relaxing (Reciprocity, Over-Deliver)."

Basically, it comes down to this: emotion sells. That's why it is your job as a sales person to tap into the emotions of your subscribers and uncover the real reasons why your prospect wants your product or service.

Persuade your subscribers to buy, and you will end up with a huge, highly profitable opt-in email list.
Mind Control Derren Brown
Historical records have shown that the thought of fear and anxiety can turned a person's hair gray overnight. Mind control is one life-skill that goes a long way in your career success.

Here is another illustration of the power of your mind:

A prisoner condemned to die was told that if he would consent to an experiment and lived through it he would be freed. He consented.

So the experiment goes....

They wanted to see how much blood a person could lose and still live. They arranged that blood would apparently drop from a cut made in his leg. The cut made was very slight, from which practically no blood escaped. The room was darkened, and the prisoner thought the dropping he heard was really coming from his leg. The next morning he was dead through mental fear.

The above illustrations give you an idea of the power of thought. It will be of great help to your life and your career if you are to thoroughly realize the power of thought. If you can master the skill of mind control, you control your life destiny.

Your Mind Power Is Your Most Valuable Asset

Like the laser beam that produces tremendous power through concentration, through concentration of mind power you can make yourself whatever you please. By the power of thought you can greatly increase your efficiency and strength. You are surrounded by all kinds of thoughts, some good, others bad, and you are sure to absorb some of the latter if you are not able to practice mind control.

If you study the human behaviors of anxiety, worry, despondency, discouragement and others that are the result of uncontrolled minds, you will realize how important the control of your mind are. The thoughts produced by your mind make you what you are.

Are you aware that the quality of your life is all revealed on your face?

Have you ever take a moment to observe people walking on the street and what their faces say about their life?

When I walk along the street and study the different people's faces I can tell how they spent their lives. It all shows in their faces, just like a mirror reflects their physical countenances. In looking in those faces I cannot help thinking how most of the people you see have wasted their lives.

The understanding of the mind power will awaken possibilities within you that you never dreamed of. Never forget that your thoughts are making your mood, your response to others, and your perception of the environment as well as people around you.

When your thoughts change, all these will change too. Is this not an important message for self-improvement?

Good thoughts are constructive. Evil thoughts are destructive. The desire to do right carries with it a great power. If you thoroughly realize the importance of your thoughts, you would want to make them valuable. You ought to understand that your thoughts come to you over invisible wires and they all impact influences on your life.

Mind Control and Your Business Success

Your business is a part of your life. Your life and your business is an integrated whole.

When you are able utilize mind control to energized yourself, enhance the quality of life, and improve your relationships, you are on your way to master your life. When you can influence the circumstances of your life with mind control, your business will be directly impacted.

If your thoughts are of a high nature, you become connected with people of the same mental caliber and you are able to help yourself. If your thoughts are tricky, you will bring tricky people to deal with you, who will try to cheat you.

If your thoughts are positive and supportive, you will inspire confidence in those with whom you are dealing.

As you gain the good will of others your confidence and strength will increase. You will soon learn the wonderful value of your thoughts and how serene you can become even when circumstances are the most trying. Such thoughts of Right and Good Will bring you into harmony with people who are able to give you help when you should need it.

You can now see why it is so important to concentrate your thoughts in the proper channels. It is very necessary that people should have confidence in you. When two people meet they have not the time to chat and known more about each other. However, their senses pick up messages that are interpreted by their intuitive minds. They accept each other based on instincts, which researches have shown to be quite reliable.

You meet a person and his attitude creates a suspicion in you. The chances are you cannot tell why, but something tells you, "Have no dealings with him, for if you do, you will be sorry."

Mind Control Leads To The Right Action

Thoughts produce actions. Therefore be careful of your thoughts. Your life will be molded by the thoughts you have. A spiritual power is always available to you through your inner mind. If your thought is pure and worthy, you can attract all the good things without a great effort on your part. You can receive guidance that seemed to come to you from unknown sources.

The sun's rays shine down on our gardens, but we can plant trees that will interfere with the sunlight. There are invisible forces ready to help you if you do not think and act to intercept these. These forces work silently. "You reap what you sow."

You have mind power that will bring you happiness greater than you can even imagine if developed. Most people go rushing through life, literally driving away the very things they seek. By concentrating your thoughts with mind control, you can revolutionize your life and accomplish infinitely more without excessive effort.

Look within yourself and you will find the most amazing machine ever made.
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About Author
Both Glen Hopkins & Jordan Cheng are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Glen Hopkins has sinced written about articles on various topics from Computers and The Internet, Web Development and Search Engine Marketing. Glen Hopkins specializes in teaching real peoplehow to build huge, highly profitable opt-in emaillists from scratch to make millions online.Get All Ten Mind Control. Glen Hopkins's top article generates over 110000 views. Bookmark Glen Hopkins to your Favourites.

Jordan Cheng has sinced written about articles on various topics from Web Development, Marketing Strategies and Mind Power. Jordan Cheng is the author of http://www.mind-power-for-sccess.com/ Find. Jordan Cheng's top article generates over 14800 views. Bookmark Jordan Cheng to your Favourites.
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