One way links work for search positioning. There's no doubt about it. But, have you considered that what works today may not work in the future?
One exciting aspect about search engines is that nobody really knows everything. That leaves room for webmasters who are willing to research, test, and put into practice the best search engine optimization techniques.
These five rules for one way linking can help steer you in the right direction.
Rule #1: You have to be proactive. Google considers a high quality link something you have to earn. You earn these links by partnering with sites. In order for a partnership to work, you have to develop a relationship. I think more webmasters are open to establishing vital community relationships. It takes trust and a lot of patience for these relationships builds. Focus on what you can do for someone else.
Rule #2: Keep an open mind. High PageRank still lingers in most webmasters' minds. But, by concentrating on high PageRank sites, we miss out on other linking opportunites. Most of us understand that PageRank doesn't happen overnight. That's why it's important to seek out lower PR, high quality sites. The advantage is that these webmasters are more open to establishing partnerships.
Rule #3: Site age is a big factor. I've put together my owning ranking system for evaluating a site's link "worthiness". One big factor is site age. Any site that has been around since the late 1990s is going to have a higher "score". These sites have weathered search engine updates, bad economies, and bad press. All else being equal, I tend to lean towards site age as the determining factor for a potential link partner.
Rule #4: Stop worrying about what you can't contol. I get questions all the time from people wanting to know if they can re-design their sites, or link to other sites, or change hosting companies. They want to know if these activities will ruin their search engine rankings. My response is always the same: do what's best for you and your customers. Don't NOT do something because you're worried it will ruin your SEO work. If you have a solid customer base, your search engine rankings won't be as crucial. The viral aspect of the web is extremely underestimated. Search traffic is only one source of traffic.
Rule #5: Can you be trusted?. Having a solid client list, establishing relationships with other webmasters, provding great customer service. These activites are all based on trust. Can you be trusted to follow through? If you are trustworthy, your link building will be trustworthy. If you're in it for the short term, like all spammers, then you can't be trusted.
The web is wide open for those webmasters who are willing to develop relationships for the long run. In the future, one way links will be graded on trust. So, you need to ask yourself, am I trustworthy? It's give and take. Are you willing to give before you can take?
New Rules For Lifting
A tightening of regulations regarding the letting of larger properties containing three or more storeys, converted into smaller self contained residential units, came into force at the beginning of April 2006. Further information on the Licence for Multiple Occupation is available on www.propertylicensing.gov.uk, but here are the basic facts:
The licences will be issued by the Local Authority after an inspection regarding room arrangements and sizes, facilities included and fire and safety regulations. The landlord will also have to satisfy the Local Authority that acceptable arrangements have been made for the management of the properties. The costs of these licences are expected to be around £100 per each tenant and will be renewable every 5 years.
It's felt that the tighter regulations may help genuine landlords wishing to enter the market, by assuring mortgage lenders that these properties are to be converted and managed in such a way that they could be favourably considered as suitable for buy to let mortgages.
Unscrupulous landlords may be less than happy with the new rules, which carry a fine of up to £20,000 if they don't conform!
Typically the property we're referring to would be student accommodation. If you live in or near a University town you'll be aware of the huge demand for such accommodation.
Here are a further two rules designed to protect tenants in multiply occupied properties:
· Tenancy Deposit Scheme (TDS)
· Housing Health and Safety Rating System
First, TDS - This regulation comes into force in October 2006 and is being introduced as an amendment to the Housing Act 2004.
It has been found that a source of contention between landlords and tenants is the refundable deposit situation. Some landlords are less than scrupulous and on the other hand, some tenants are slightly less than perfect! As soon as TDS comes in, all refundable deposits will be held in a Tenancy Deposit Scheme. A scheme administrator, acting as a neutral “referee”, will hold the deposit. At the end of the tenancy the administrator will pay back the deposit to the tenant if all has gone well on both sides. If there are any adjustments to be made, they should be agreed at this time and then the administrator should be informed of the situation. Payment should be made by the administrator within 10 days of this notification.
If it is impossible to reach an agreement and it proves necessary for either party to obtain a final court order deciding the proportion of the deposit to be paid to either party, then the administrator holds the deposit until this stage is reached and will then pay out the money accordingly.
When an administrator returns a deposit, interest must be added. The decision on the rate will be announced by the Government. Any balance of interest will be retained by the administrator and may be used to fund the running of the scheme.
Secondly, the Housing Health and Safety Rating System – If a tenant is concerned that the condition of the property is affecting their health, they can call in inspectors to make a judgment on this. These inspectors will have the power to demand any repairs which they think are necessary. The fine for landlords not complying with these conditions will be up to £5,000.
Obviously, there will be a cost to landlords in complying with these new rules and this will have to be recouped. Not all landlords will have the means to carry out the work and in the short term some of the properties in really poor condition may close. The end result, though, should be a better standard of accommodation and a fairer deal overall, making it more tempting for shrewd investors to enter this type of market via a buy to let mortgage!
Both Jerret Turner & Michael Challiner are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jerret Turner has sinced written about articles on various topics from Writing, Computers and The Internet and Advertising Guide. Download The Simple Internet Business Plan for free. Learn how to earn $200 per day in 12 months or less.Link Acquire provides. Jerret Turner's top article generates over 40500 views. Bookmark Jerret Turner to your Favourites.
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