If you have spent time and money down the drain waiting for ?word of mouth? to kick in, or multiple hours on networking meetings, you may want to investigate this number one way to publicize your web site, book, or service. Beginners welcome. And, once you learn the skills, you can delegate it all to your office assistant.
Seven Reasons to Write Articles:
1. It's free.
Top web sites, blogs, and article directories want your articles. They don't charge you to submit your article. Thousands of daily visitors come to find out more about different topics. They appreciate your knowledge and unique approach to it. They get the articles free. You get to include your powerful web bio or signature file that attracts new people to your web site where your sales letters for your seminars, products, and service are.
In blogs, you can include a link to where you sell your books.
2. You can reach from 10,000 to 500,000 of your targeted audience each day that you submit an article.
These people surf the top sites in their fields and article directories to get free information. When your articles get published, you will be at the top of well-known online business people who provide a great service. Remember Bill Gates? prediction: After 2000, you either take your business online, or you won't have one.
3. You will spend far less time promoting online than more traditional ways.
You spend from one to five hours a week to write articles. Your article will be 300-900 words. And, you can delegate the submissions to your virtual or in-office computer assistant. Total time promoting? Less than five hours a week. This is the best marketing investment because your articles show your audience that you are the savvy expert in your field, and you will become a household name. The more articles you write related to your book or business, the more Online exposure you will get with links back to your web site.
4. Submitting articles is seven times as effective as any other promotion because when you submit many articles, you become known as the savvy expert, and your market will flock to your web site.
After you write ten articles, you can leverage them to many other articles with a different angle or audience. This outstanding viral marketing technique will bring many new opportunities because many of the people who read them will contact you to publish on their site, be interviewed as the expert, and be featured in their book. See how the good word spreads?
5. You can raise your own ezine subscribers from 10-25 every day you submit an article to multiple high-traffic web sites and article directories.
After reading six or seven of your ezines, your targeted audience who came to you through these articles, trusts you more, believes in you, and eventually becomes a client or customer.
6. You reach your targeted audience for your service
Let's say you are a career coach. You write articles that relate to that topic. You send them to top web sites, blogs, or article directories each week. Your audience visits these sites because they want and need your information. They notice your fabulous web bio and go for your free offer. That's far better than article blasting services because you directly hit your targeted audience--wanting what you have to offer.
7. Your book brands your business.
Once thousands of people have read your articles, they will share your information with their friends and associates. They will visit your web site to check out your book's sales letter. This branding works for speakers, consultants and coaches, solo professionals, and other small businesses.
It's not who you know. It's who knows you. The internet changes your promotion game in ways you'll appreciate, because you will not have to spend much time or money promoting.
Start writing short articles now, and see how this great exposure to eager online readers and web surfers in your field will bring your book and business big success.
News Articles For Science
Writing informative articles and syndicating them over the internet is an easy way to get hundreds, or even thousands, of one-way links to your site, skyrocketing your search engine rankings. As your articles spread across the internet, more and more readers who find the articles useful will find and follow links to your site. You will become known as a leader, not a follower in your field, as your name and homepage link appears on hundreds of other sites.
Many webmasters have never heard of article syndication. Those who know about syndication often avoid it, thinking it is too much trouble, or that they have nothing to write about. Other might see no reason to give away valuable content for nothing. However, producing and distributing articles is not nearly as difficult as it might seem, and the advantages are many.
Creating Your Articles
If the prospect of sitting down to write a few articles frightens you, one option is to outsource the work by hiring a ghostwriter. Ghostwriters can be found by registering at www.elance.com or www.directfreelance.com and posting a simple project outline. Writers will bid on your project, and you accept the writer with the qualifications and bid that best suits you. If you go to the trouble of hiring a ghostwriter, it is probably a good idea to get them to research and write a number of articles, rather than just one.
You can also easily produce new articles by recycling some content from your site, or creating several articles with some overlapping content. For example, if you are running a site on pilates (a type of exercise) you could easily produce four articles with titles like “Just What is Pilates?,” “A Brief History of Pilates?,” “Is Pilates Right for You?,” and “Why is Pilates So Popular with Hollywood Celebs?,” and use a bit of general information in all four articles. The content does not have to be revolutionary-in fact, there is a greater demand for general, “for dummies”-type introductory articles. You should proofread your articles before sending them out, or that one typo will soon be replicated hundreds of times. However, the writing does not have to be at the Pulitzer-Prize level. Just try to write simple, straightforward articles introducing the topics of your site, geared toward someone with no previous knowledge.
Tips on Writing Articles
Include a reprint disclaimer at the bottom of each article. For example: “Webmasters are free to reprint this article provided that it is not edited, the author's information is included, and the links are included as live links.”
Many directories will reject articles that include links to your site in the body text. Include links to your site in the “Author info” section.
The “author info” section, also called the “resource box” at the bottom of the article is a place for you to include a link to your site and brief introduction. Always remember to include this, as there is little point in syndicating articles without it. Here is an example of a simple resource box text: “John Smith is the author of http://www.Domian.com, a free guide to making an income online, and maintains an SEO site at http://www.Domain.com”
Distributing You Articles
There are a number of free article directories below where you can register and submit your articles. Most of them are large sites that are constantly growing as authors add new articles every day, meaning that the search engines often spider them. Even if your articles are never picked up and republished, submitting them to the directories alone will have a huge effect on your search engine rankings. The submission guidelines vary a bit from site to site.
Both Suresh Kumar & John Case are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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