WHY USE LOGOS?



Logos are important since people find it easier to process a mental image compared to using just words. A logo acts as visual stimulation that jogs the memory of the viewer to leave more of an impact than words alone can. Logos act as the simplest and most direct method to project a presence ? it informs the viewer what the group is about even without a long explanation.

TYPES OF LOGOS

Text Logos ? this type is made up of words or text since words are actually images. Type fonts have varying shapes and size which each convey a unique impression on the viewer. For example, a thick font indicates power and strength while a script font implies austerity and elegance.

Symbol Logos ? A symbol relies on images to leave an actual or abstract impression of the business. However, since a symbol can be less direct than text, there may be a variety of interpretations about what the organization does based on the symbol.

Text and Symbol Logos ? Sometimes text or an abbreviation is added to complement the symbol and clarify the intentions of the organization.

COMPATIBILITY OF THE LOGO WITH THE IMAGE

Your logo ought to be compatible with the image being projected by the organization.

SIMPLICITY OF THE DESIGN

The logo design must be kept simple. People find it easier to absorb images into their mind compared to words. In addition, the simpler the design of your logo, the easier it will be for the graphic designer to change the size and color of the logo to meet different design purposes.

UNIQUE DESIGN

One reason for maintaining a unique logo is that you want your audience to view a visual representation of what your organization is about. So, when others see your logo, they instantly associate your logo with your organization rather than another.

Nethertheless, you can still rely on some readily-available logo designs such as that found in Mydlstore.com. This will save you time and money if you are in a hurry to get your logo up and running. You can have your graphic designer change a few elements in the design so that it will be uniquely your own.

Another reason for having a unique logo is that you have to respect the copyrights or trademarks of other organizations. Try to make a logo that is as unique as possible. If your logo is too much like that of another organization, it makes sense to change or redesign it rather than risk going to court over a copyright violation.

Done right, a logo acts as one of the simplest ways to impress brand name recognition.