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Online Long Distance Relationships

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In today's very mobile society, families have grown apart in distances but not in closeness. With the modern communication modes of the cell phone and Internet we are more than ever able to stay in close touch with our loved ones and family.

This is very evident in the fact that annually, major holidays are the busiest times for telephone, cell phone and Internet companies. It is not uncommon to have error messages indicating that ?all circuits busy? and that we should try our call later.

It is obvious that these families are trying to stay in touch from a distance because they were not able to be there in person. This fact also raises the fact of gift giving from a distance.

Have you tried shipping a package through the post office or one of those shipping offices? Are you ready to stand in line for 30-minutes or more? Are you one of the seasoned veterans who bring their own chairs? If not, you are in for an unpleasant surprise when you get there.

Why not take this part of sending gifts out of the equation? It is very simple to do. Simply buy your gifts online and ship directly from the warehouse. It takes no longer to arrive and you don't have to buy the gift, wrap it for shipping and stand in line to ship it.

Buying Online is Safe and Easy

Yes, there are scam artist on the Internet. However, there are ways to help detect if the site is legitimate.

Look for a SSL certificate. This certificate is a form of proof that the site was verified by the issuer of the certificate. Click the certificate. It should return a response from the issuer that this site met qualifications to obtain the certificate. If you do not get a return, leave and shop somewhere else.
Look for a credit card processor seal. Click this seal to have the issuer return a response that this site has met certain criteria for processing credit cards. Generally, this means that a business bank account and business address has been verified. If you do not get a return, leave and shop somewhere else.
Use PayPal or Google Checkout to pay for the order. Both of these payment processors have guarantees of safety for their customers. If you are a buyer and use these services to buy products from verified retailers, then you have PayPal and Google Checkout buyer protection.

Buying online has become easier and easier. This is evident by the tremendous increase in holiday sales enjoyed by Internet retailers. Shopping carts, (the software used to display items and process orders) have become easier to use and filled with features to make gift buying easier.

Keeping the Gift Personal

Just because you are sending a gift instead of delivering it personally does not have to take the personal side out of it.

Some shopping carts allow you to enter a custom message to go along with your gift. This makes personalizing the gift much easier.

Some retailers have gift wrapping services that allow you to select the type of wrapping you desire.

Let the Gift do the Talking

I can still remember the movie ?Scrooged? with Bill Murray. He is in his office, his secretary has a list of people that he is supposed to send a gift. He is listening to her call out a name and he then selects what gift to send to them. It was a very impersonal thing to do on his part and it was meant to show his disgust for the Christmas season.

If the gift is selected with the person in mind and not like Scrooge then the receiver is going to love it just as much as if you had placed it under the tree yourself. If you can't be there in person, be sure that you gift is. The easiest way to do that is shopping online and letting the retailer worry about standing in line at the post office.

Online Long Distance Relationships

Is this the only way to get traffic?

No, but it's the best free way to attract visitors to your site.

Using a free or paid keyword tool, you will type in the word you want to target and see what results come up. Usually you'll get a long list of keyword phrases that you can use for your content. At first glance this list looks great, but are all these phrases really going to produce the results you want?

No.

The next step in your keyword research education is learning about Long Tail Keywords and Latent Semantic Indexing (LSI) keywords. These are two additional elements to keyword research that you must know in order to get the maximum results from your efforts. This knowledge alone can put you miles above your less informed competition.

Long Tail Keywords

While doing your online marketing research, you will often come across discussions about long tail keywords. Okay, so what are they?

Long tail means, not so popular or low hanging fruit. Basically some keyword phrases are more popular than others. The more popular phrases naturally produce the most searches, and therefore, the potential for bigger traffic numbers. However, because of their popularity, every Tom, Joe and Mary will be using them in their content.

This means that the competition to rank well in the search engines for the most popular keyword phrases will be pretty stiff. So, what's an eager internet marketer to do?

Go for the low hanging fruit, of course. Yeah, this means you'll be giving up huge chunks of potential traffic, but your odds of ranking in the top 20 for those phrases are pretty slim to begin with so, why not give yourself a better advantage?

You can dramatically increase your chances of ranking in the top 20 results by using long tail keywords.

Here's how to look for these gems:

Lets use the keyword ? mortgage.

You go to your keyword tool and type in ? mortgage. You get the following results:

Mortgage rates = 9617 searches per day

Home mortgage ? 1798 searches per day

Mortgage how much can I borrow = 298 searches per day

How low can 30 year fixed mortgage interest rates go = 19 searches per day

Okay, here's how you're going to analyze your results and quickly decide whether or not these keyword phrases are good choices.

Go to Google and do a search for each of the above keyword phrases ? make sure you put them in quotation marks i.e. ?mortgage rates?.

By using quotation marks, you'll get an accurate picture of how many sites are using those exact same keyword phrases. The fewer sites using these phrases, the better your chances of ranking in the top tier of search engine results.

Here's the results of our Google search:

?Mortgage rates? = 51,300,000 competing pages

?Home mortgage? = 43,300,000 competing pages

?Mortgage how much can I borrow? = 16,500 competing pages

?How low can 30 year fixed mortgage interest rates go? = 0 competing pages

Mortgage Rates and Home Mortgage gets thousands of searches per day, but look at your competition. Wow. There's just no way you are going to rank well for those two phrases. The best thing to do is forget about them. Move on down the line to find some low hanging fruit.

Ideally, you want to find phrases that have under 50,000 competing pages.

Mortgage how much can I borrow has 298 searches per day and only 16,500 competing pages.

How low can 30 year fixed mortgage interest rates go has 19 searches per day and zero competing pages.

If your niche is mortgage and you put these two excellent phrases on your site, you will be in prime position to rank well. You may get less traffic for these, but these people are just as hungry for information as all those bigger traffic people. Using long tail keywords can result in getting highly targeted traffic to your site.

Latent Semantic Indexing (LSI) Keywords

LSI is something that is fairly new on the scene. Google and other search engines are now taking LSI into account when ranking web pages, so this is something you need to know about.

LSI is basically a set of related keywords that are sprinkled throughout your web page content, or article, in a completely natural way. These words tell the search engines that your content has a high relevancy value to people looking for certain information.

Kwbrows.com is a good free tool that can help you find LSI keywords.

Let's find some LSI keywords for ? mortgage.

Here are the results:

FHA, mortgage loan, second mortgage, mortgage broker, mortgages, interest, calculator, bank.

Using these words throughout your content, in addition to regular keywords, can result in higher search engine rankings for your website pages.

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About Author

Both Nathan Lewis & Star Smith are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Nathan Lewis has sinced written about articles on various topics from Holidays, The Internet and Small Business. CJ Gift Baskets specializes in gourmet gift baskets. We also have a good selection of gift baskets for. Nathan Lewis's top article generates over 2400 views. Bookmark Nathan Lewis to your Favourites.

Star Smith has sinced written about articles on various topics from Iphone Reviews, Hypnotherapy and Forex Online. Did you enjoy this article about making money online? Read the rest of the series here: http://www.1MinuteSolut. Star Smith's top article generates over 49500 views. Bookmark Star Smith to your Favourites.

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