I was very eager for new business when I first started out to the point of accepting every Dick and Jane that came my way into my client portfolio. I figured the only way I would be successful was to keep busy so I poured myself into turning every new prospect into a new retaining client. No sooner had I done this than realized I was totally in over my head. A couple clients were great but 75% of them were emotionally draining me and costing me more in psychiatric bills of my own to deal with them than the price they were paying me. Just kidding but you get my drift!
Properly screening your clients first before investing your time and talent into them will pay off for your business (and emotional well-being) in the end. If your gut says no to a prospective client for reasons which may be unknown to you at the time, go with your gut! Trust that inner voice.
Client screening questions you should consider:
1. Is this the type of project you enjoy doing? If they want 25 hours of database entry and you detest that type of work, do you really want to put yourself through that?
2. Does this person seem easy to get along with? How did they act on the phone? Were they pleasant or depressive? Did they interrupt you or did they listen to you? Did they appear dictative or were they curious and ask you lots of questions? Look for these types of things and others during your intial meeting since this will help you decide what type of client they may be.
3. Are the services they require worth the hourly rate you are giving them? ie) If you offer administrative retainer rates at $30 per hour but they want some website maintenance services thrown in at this rate, do you really want to go there knowing that most charge double that for the same services?
4. Do you really have enough time this month for this new client? Check your schedule twice to make sure there is room since there is nothing worse than overbooking your month. Don't forget that hockey tournament your son has at the end of the month which means planning your personal things into your schedule as well since they will affect your business schedule.
By being clear to yourself on what type of clients you want you will attract that type of client. Plus you will do your best work if you are happy with what you are doing and who you are working for. People of like minds tend to stick together and before you know it, your current clients will refer other prospects to you of like-mind giving you a full client base of people and services you love working for!
Physicians Accepting New Patients
We all know there is more to a successful acupuncture practice than its appearance. But is it a crucial piece of the puzzle? You bet.
Take a look at the following 3 health-related websites (their images, not content) and tell me which one you would prefer to do business with:
http://www.venturaholistic.com
http://www.asfamilyacupuncture.com
http://www.acunut.com
Now, I'm not going to say anything negative about these sites, but look at site #1. Nice, clean images that convey a sense of:
? Professionalism
? Trust
? Warmth
? Tranquility
The look and feel of this site leaves an emotional resonance with the viewer. It is soothing and reassuring. It does not look like the site was hacked together by an amateur. High quality is reflected throughout.
That is what you want.
If your site (and all of your promotional materials for that matter) is anything less than this, keep refining your image until the highest quality is reflected.
I also recommend putting a picture of yourself right on the home page of your site. Not just any old picture.. This has to be you looking superhuman: Confident, warm, caring, intelligent, compassionate.. All of the ideals that people look for in a healthcare practitioner.
Check out this site for an example of a great headshot:
http://www.graysonacupuncture.com
Now, I don't know this acupuncturist, but she looks like someone I would trust. I look at that picture and think, ?Wow, I bet she is successful; I bet she could help me!?
Does your headshot convey the same feel to your prospective patients?
Don't underestimate the importance of these little details. Image isn't everything; but it IS what creates that all powerful first impression that makes someone want to put their health in your hands.
The general website success formula is:
Benefit-oriented content + High quality look and feel = Very effective website that should bring you a flood of new patients!
Now, use the same approach for all of your marketing materials. Make them all top notch. Think about it: If someone is paying $60-200 for your service and your promotional materials look cheap, this tends to not sit well with your target market. Make your office look beautiful as well. Everything that reflects on your practice, make it look good.
This simple bit of advice can go a long way towards building your dream practice.
Kevin Doherty has sinced written about articles on various topics from Web Development, Internet Marketing and Acupuncture Chiropractor. Kevin Doherty, L.Ac., MS is one of the only licensed acupuncturists in North America who is coaching other acupuncturists to create their dream practice. To get a FREE chapter of Kevin's popular ebook Build Your Dream Practice, go to. Kevin Doherty's top article generates over 2900 views. Bookmark Kevin Doherty to your Favourites.
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