The Thinking Behind The Words

In fact, what is on that piece of paper, posing as an advertisement, was so much sales psychology that it induced 100's of people to send you money?

Or, to be more "professional," to buy whatever it was you were selling. How would that work?

I Think For The Reader

How do you write in such a way that the people would not only believe what you were saying, but they would believe you to such an extreme level, that they would actually get excited enough to send you their MONEY?

How do you do that? What would you say?

It's called "Cognitive Intuition"

How do you "write" ad copy in such a way that is actually induces absolute strangers, who are mesmerized by the words you write, to buy whatever you are selling? Yes. There is a formula. Now listen up. Because this is important. What follows is a very brief four pages of HOW people are CODED.

The Genetic Code

Yes, I am saying that we are all CODED genetically the same way. So much so in fact, that once you know the formula of the "genetic code," you will virtually know how to write in such a way that people's reactions to what you will write are PREDICTABLE!

What I am saying is that people are predictable. But enough "talk." Let me prove to you what I mean. From my course, "The Cash Flow Recruiting Machine!" All humans are genetically coded the same way.

This we know for sure about people:

People are drawn to blood and decay faster than they are good news.

I Am Negative

The headlines in my ads are negative. Show people a negative and they seek to survive the negative by learning about it. People study my ads like they do the six O'clock news. Why? To avoid MORE PAIN possibly tomorrow! "Where's the beef?" That was a negative ad from Wendy's.

"Don't leave home without it!" the AMEX TV commercials are totally negative. They show people having a HARD TIME when they lose their luggage and clothes when they travel. But, if you have American Express (solution) you are saved!

Have you ever noticed how cars on the highway will come to a stop just to see dead people that have crashed their cars? Perverse for sure. It's also how people are. Isn't it?

The first column on the left of each of my ads always gets the reader to nod their heads and say, "this guy Joe is talking about me". I accomplish that by being the reader. When you look at the left column of my full page ads notice how I am identifying with every Networker's worst dreams. Things I KNOW they have felt before. About recruiting in MLM. When you watch the SOPRANOS on HBO (you Do watch that don't you!) have you ever wondered what the "big deal" is and why everyone in America is ga-ga over this "Mafia" TV show?

Here's one answer. It has to do with RAPPORT.

The appeal is that when you watch the SOPRANOS you are watching yourself.

Can People Relate To a Sociopath?

We all are like Tony (the lead and also a killer). And the appeal is how "normal" Tony is. He is an "everyman." He is also a murderer. And as people watch it they subconsciously get a thrill by being so much like someone they are so opposite of.

In your ads, if the reader can not relate to you or what you are selling they won't trade their money with you. Watch the SOPRANOS to see what I mean. Sundays @ 9.

People will do more to avoid pain than they will to gain pleasure.

Based on this fact about people I do NOT advertise pleasure. Thus, I do NOT advertise MLM products or highlights any MLM company.

Because I know the genetic code of people, I gain their attention by identifying and highlighting their pain.

Survival Mechanism

Thus, because I write about better SURVIVAL techniques in MLM, readers will STUDY my ad copy before they will read traditional "company" (vanity) advertising. Based on people's preconditioned disposition, (they avoid pain) people have NO CHOICE but to read my ads. Because we are built to avoid pain and discomfort.

Any good ad solves a problem and HIGHLIGHTS the anguish and pain the reader is presently experiencing. Read the left column of my "bag ad" again. The left column is all rapport building and about shared anguish.

People will avoid humiliation and rejection at almost any cost.

I Sell Solutions:

My job is easy because I sell SOLUTIONS. The middle column of all of my full page ads shows the SOLUTION to whatever pain I identified on the far left column. Thus, if what I am selling will erase people's predictable.

Embarrassment or perceived anguish (ever try enrolling someone for instance?) people tend to give me money in their own attempt to SOLVE THEIR ANGUISH.

People buy through emotional impulse before they begin to sort information logically.

Marketing Hypnotism

It's easier to tap into people's subconscious when they hear your voice but they can not see the face who is speaking.

That's is WHY all hypnotist and Doctors ask you to CLOSE your eyes from time to time. Listening to someone's VOICE (just their voice) can by very hypnotic. Which gives the speaker (me) a chance to sell and re-sell and re-sell the person.

Lesson: I always list a 24 hour recorded message in my ads:

Sensory Acuity

I do this to take people who read my ads from VISUAL to AUDIBLE. These voice-mail Tel-a-seminars introduce an alternate way for them to grasp my message and to feel the offer.

People hate to be wrong.

This is why I use additional links of information in my ad copy. Such as my web-site or a fax-on-demand or my Tel-a-seminars. I do this because I know people. And people can not RESIST the temptation to "challenge" their own belief in what they just read (remember, people HATE to be wrong), so they will go through all of the INFORMATION ports for one reason.

TO VALIDATE themselves. Plus, before people send me money from the ads that I place they feel COMPELLED to hear my VOICE and to see how I sound and to see if they have made a WRONG decision.

Not only that, but by adding a QUICK LINK (fax-on-demand, voice-mail and web site) system to ANY of your ads, you take the reader into multiple sensory perceptions (sight, sound and touch) regarding your sales message and (USP) your unique selling proposition.

Bind someone emotionally and give them ownership and they almost can never give it back.

When you hear my Tel-a-seminars (15-30 recorded Tel-a-seminars) I do NOT sell anybody. Instead, I induce OWNERSHIP by teaching and exposing what I know.

What this does is give OWNERSHIP to the listener.

So when you hear and then you learn parts of my system via the recorded (sales pitch) Tel-a-seminar people THINK to themselves, "I have to buy Dustin's system so I can USE what Dustin just gave (taught) me."

Plus, when you GIVE VALUE people will usually feel compelled (law of reciprocity) to buy from you AFTER you give them value and teach them USEABLE information.

HOPE this is CHANGING your world, (and how you market!)