As opposed to very generic lead generation methods, which essentially just get people to give their name and contact info without knowing a lot about the offer they are signing up for, pre-qualified auto loan leads know exactly what they are signing up for, and are definitely interested in what you are offering.



Therefore, you certainly want to at least narrow your focus to these leads generally, because you know they are at least in the market for an auto loan, and you have a decent chance of converting them into a sale.

This begs the obvious question: since so many companies are offering pre-qualified leads, and at different prices, which ones are the best? This is very hard to say without testing it, but here are some quick questions to ask.

First of all, how long has the lead generation company been around for? Very simply, if they are a recent startup or fly by night company, it's definitely best to keep looking.

Especially if your are planning to be getting your leads from one company for a long time (good idea) you want to be sure they are a reliable lead source, and won't disappear in a week. also, ask how they generate their leads (most important part).

Just knowing they are pre-qualified auto loan leads isn't enough. For example, be sure you know which media they use to generate their leads, whether that be the internet, direct mail, magazines, newspapers, etc.

Ideally, you want a company that has as many different methods for generating leads as possible, so you know they are a reliable lead generation source. Any company that relies too much on one media for their leads is at risk of seeing it drying up.

For example, if they focus exclusively on internet leads, what happens if for some reason, some other media springs up and replaces the internet soon? As unlikely as that might seem, lead sources have been known to dry up in very short periods of time, and if you are relying on a particular company for your leads, and their lead source goes stale in a short period of time, your business is in serious trouble as well.

So what kind of leads are the best to get? Internet, magazines, etc? Typically, offline leads are the highest quality. They usually convert better than internet leads for a variety of reasons, but of course will be more expensive as well for this reason.

Also, they are also the slowest to generate, and are far from instantaneous, and therefore you need to plan accordingly.

When you put in a magazine ad, you sometimes have to wait several weeks before the leads start appearing in your database. Keep this in mind when looking for pre-qualified auto loan leads.