Recently I was exposed to the world of Web 2.0. Without a shadow of doubt, video is the most effective tool for lead generation that there is right now on the net. If you go to Alexa.com you will see on their home page that YouTube is currently the third highest ranking site on the internet today.



So what does this mean for us as Internet Network Marketers? It means that we now have to power to reach millions of people about our products, companies and services thereby increasing our ability to generate more wealth for ourselves and help others achieve their dreams of financial independence.

People involved in Internet Network Marketing use videos all the time. We use them in live seminar presentations. We create videos to train members of our downline and we use them in opportunity talks. If you are not using video to promote your services you best believe that you are missing out on a considerable amount of money that could be in your pockets.

Let's take a look at exactly why the use of Video/Web 2.0 is so effective and how you can easily incorporate it into your own marketing strategies.

"Let's be honest people. The attention span of the average web surfer is five seconds tops. If you can't capture your viewer's attention in that time frame then you've lost the deal. With video you have the ability to engage your viewer with more than just a sales copy letter. You now are able to intensify the conversion rate and further increase the chances of you making the sell.

"Video also allows you to get a TON of free traffic to your site. YouTube is a social video network. Posting a video on YouTube can create a serious viral effect because it is a user generated community. Because of YouTube (and now other video clone sites) the number of online video users has nearly tripled in the United States alone. With video you will definitely increase the number of leads and sign up for your Internet Network Marketing business.

"Here is one of the wonderful aspects of video that I really love. You get to cut down on objections about your product or services. You will never have to worry about handling objections of your leads. We all know the usual "it's a pyramid scheme" crap that we face on a daily basis. That nonsense ends with video.

"The use of video allows you to brand yourself and put a face behind your sales letter. This is a good thing because prospects can then feel a lot more at ease knowing that they will be working with someone genuinely real. Video will allow you to persuade and influence your prospect to hit that submit button and join forces with you allowing you to make that sell. People who remember your face will associate you as the face of an expert which will help further increase your credibility as an internet network marketer.

"Using video as a means of marketing will also allow your prospects to retain the information they have been presented with. How many times have you read a long sales letter but couldn't remember all of the information presented just a few days later? Well video completely eliminates that problem for prospects. The incorporation of audio and video will allow your prospects to retain at least 50% of the information they absorbed.

Now the reality is this. Everyone doesn't have what it takes to make a great video. Some people simply do not have the charm, magnetism or charisma to pull it off. But does this mean that because one doesn't have these characteristics they are doomed from tapping in on video marketing? Absolutely not! You can get private label rights (PLR) to videos and get access to videos and audio which you can brand as your own. With PLR videos you will own the rights to them as if you created them yourself.

To those of you who are not incorporating video as a part of your marketing strategy I strongly suggest that you jump on the Web2.0 band wagon immediately and tap into this highly effective marketing method. If done correctly your sales and conversion can and will double. Bottom line out of all methods of generating traffic to your site video marketing is the fastest way to build your internet network marketing business.