Those who own the original Product Launch Formula wonder "what's different in version 2.0" and those who didn't get the original, wonder if it's right for them. On March 25th, the noise level will reach a peak, and thousands will decide that the new Product Launch Formula is right for them.

Strangely, it's at that point that many will make a HUGE mistake, when that mistake has never been easier to avoid.

The mistake they'll make is that they'll buy Product Launch Formula 2.0 on emotion rather than logic. They'll buy it on impulse rather than taking a few minutes to actually shop around.

I've known Jeff Walker for many years. I think that we first met in 2003 at a Joel Christopher workshop. I use Jeff Walker's teachings almost every day. I've so steeped myself in his tactics that I often use them without conscious thought.

So, to me the decision of whether or not anyone launching or relaunching a product over the internet can benefit tremendously from getting and using a copy of Product Launch Formula is a non-question.

Since Product Launch Formula even teaches you to treat a major affiliate product promotion like a product launch, I honestly believe that serious affiliate marketers should consider getting a copy. Many of Jeff's case-studies are of affiliate marketers who applied Jeff's teaching to affiliate promotions and easily earned high five-figure commissions. To me, that's impressive!

I'm going to make the very big assumption that after careful analysis, you've concluded that Product Launch Formula is right for you.

Your next logical question should be, "Who do you get a copy from." Product Launch Formula will be promoted by a lot of affiliates, and many of them (including myself) will offer bonuses as a way to differentiate THEIR offers.

Since you'll end up with the same basic product no matter who you get it from, doesn't it make sense to buy on the basis of who offers the bonus most appropriate for you?

That's where that "critical mistake" that I warned you about in the title comes in. That's where that critical mistake can so easily be avoided.

You get the very best deal on Product Launch Formula by taking your time (not reacting on emotion or impulse) and actually comparing bonuses. I'd go as far as to jot them do on a sheet of paper, with columns for comparing them. Just make a list of affiliate offer which caught your attention, and list them in one column. Then have other columns where you list major benefits. Then simply fill in your decision grid and make a logical decision.

Here are some of the tools that you SHOULD use in making the best decision... in locating "The best Product Launch Formula Bonus" ... 1) Use the search engines. There will be a LOT of people talking about, and comparing bonuses, so just tap into their discussion... to capitalize on their research. Go to Google and "google" phrases such as "Product Launch Formula Bonus," "Best Product Launch Formula Bonuses," "Jeff Walker's Product Launch Formula," etc., and then check out leads that seem promising.

This approach may point you to a Product Launch Formula bonus that is more appropriate for your needs that you would have otherwise COMPLETELY missed.

Take your time and actually look around. Since many affiliates have already started promoting, this is something that you can actually do now ;-)

2) Use discussion forums. Many popular internet marketing discussion forums will likely have threads where bonuses are compared. There are even people who will start forums just for that purpose. One such forum is at... where else, http://ProductLaunchFormulaBonusesDiscussionForum.com

Other forums that you should check out include The Internet Marketing Warriors, and for insiders, The Internet Marketing Inner Circle.

On these forums, caring people actually share what Product Launch Formula Bonuses they have uncovered. Depending upon how the forum is setup, you can join the discussion and discuss the pros and cons of each bonus. Some forums restrict discussion more than others, so find one that meets your needs.

The search engines frequently spider popular forums, so you'll even be able to find forums discussing Product Launch Formula Bonuses through the search engines.

3) Ask for recommendations. Simply email, PM or Skype your friends and ask them about bonuses that really caught their attention.

4) Ask if a given bonus is really right for you. No matter how great a Product Launch Formula Bonus sounds, if you're not going to use it, it's worthless to you.

Look for bonuses that fit in with your plans in actually using the product.

Avoid bonuses that will side-track you from completing important projects, and will just add clutter to your harddrive.

A logical bonus, if you are actually on the verge of launching a product, or relaunch a product, or doing a major affiliate promotion would include things such as:

- A mailing to a large list which could jumpstart your launch, leading to direct sales, new affiliates, new JV partners, and lots of buzz for your launch.

- A live seminar where you could brainstorm with potential launch or joint venture partners, where you could perhaps put YOUR project on the hotseat, or where you could clarify things that you need to understand to pull off a successful product launch.

- One-on-one consulting with someone who has actually done product launches before. Be careful with consulting though, since there are a lot of "pretend experts" out there. That's where you can use the search engines to actually check out the consultant BEFORE entrusting your business to him or her.

Ok, let wrap it up since this article is getting long :-)

Product Launch Formula 2.0 is a great product. Once you realize that it meets your needs the only real decision that you have is who to get it from. When you condense that decision down to its very essence, the decision-maker should be whoever offers "The Best Product Launch Formula Bonus."

You decide what "best" means to you, then you get the one that matches up to your needs.

Follow that simple formula and you can't go wrong. You'll be acting on logic and intelligence rather than emotion and being rushed into a decision. Since you'll then make a great decision, you'll also be much happier with it :-)