Further good news for Malta is that despite the increase in the number of tourists arriving on the island via low cost flights, the occupancy levels of hotels has increased from basic to 5 star, showing that Malta can appeal to all price ranges when tourists are considering a summer holiday.
While the number of arrivals from her traditional UK market rose by eleven per cent, the number of people from Germany visiting Malta increased by a third this year, adding strength to the holiday industry that has been reliant on tourism from one country in the past.
Both Germany and the UK have seen new low cost flight operators sucessfully applying to fly to Malta, and the increase in tourism can largely be put down to them.
2007 was a real turning year for Malta, with previously poor publicity turning to good press reports in overseas travel columns.
From the UK's Coronation Street filming episodes on the island, to official reports and independent journalists praising Malta as a safe place to visit, plus reduced fares from low cost airlines, the island saw a real boost in her tourism trade.
In a survey of 27 European countries by the World Health Organisation for example, comparing the rates of assault and murder, the UN body found that Malta was the second safest country, with Ireland the safest.
The new report comes in addition to one from a US based travel writer who last year placed Malta as one of the five safest travel destinations in the world, and another new report from the US just a few months ago confirmed Malta as one of the safest vacation spots in the world.
Commenting on Malta, the report praised the island for the non existence of organised crime, especially surprising perhaps given her proximity to mainland Italy - and closer still to notorious Sicily.
A surprise for many who have driven in Malta is that the report considers the island's roads to be safe. But this is backed up by official EU figures showing Malta has the lowest road related fatalities in the EU.
Much of the increase in visitor numbers for 2007 has come about since the Malta government reluctantly agreed to allow low cost airlines to fly from the UK and Ireland, traditionally Malta's strongest market for holidays. The decision to allow the low cost flights came after some time of delay by the Maltese authorities, and was too late to stop a further decline in 2006 of visitor numbers.
Malta's growing reputation as a safe island to visit goes down particularly well in the UK, Malta's strongest market for incoming holiday makers, as the UK has seen an increase in violent crime in her towns and cities.
Record Year For Rainfall
Recent government figures showed a sixteen per cent rise in the year to March 2006.
Tribune Properties say that the demand for property in Malta remains buoyant from the UK, US, Australian and European mainland markets, and predict a further ten per cent rise in the coming year.
'We normally see a drop off in enquiries a few months before any price levelling' explains Tribune's Managing Director Roger Munns, 'But demand for Malta this year is every bit as strong as 2005 and at the moment we can only see prices going one way in the short term at least - and that's up'.
The Malta government is expected to allow developers to utilize more land for building, but Tribune see this as a negative rather than a positive move.
'Malta is an island with a finite amount of land, and while the Malta government view releasing more land for building, and more properties as the answer to increasing property prices, we believe this is the wrong approach', say Tribune, ' and in the end more developments could have an adverse impact on Malta's economy.
Tourism is an important industry for Malta, and tourists aren't impressed by cranes and construction work while they're trying to relax or go to see Malta's historical sights, and if it's a first visit to the island there's an increased chance that it will be their last, losing the Malta holidays industry repeat business.'
There has been some discontent on the island about the rising prices of property in Malta, and with less overseas buyers the possibility of prices falling and more islanders being able to get on the property ladder could be welcome news, as today's tourist is often tomorrow's property buyer.
But there has been speculation for some time now that low cost airlines are going to start offering flights to Malta, and this will help the Malta hotels and holiday market as more people consider three and four day breaks instead of the traditional week or fortnight, boosting the overall number of visitors, especially if Air Malta and the low cost airlines bring the cost of Malta flights to levels seen for the Spanish islands.
Malta has traditionally seen the majority of her visitors from the UK, but this could be changing to a more diverse mix in future years.
Last year saw a record number of visitors from Italy, and increased enquiries have been received at estate agents across the island from Scandinavia, Holland, France and Belgium, helping to increase the demand for Malta properties.
A new ?Smart City is also being planned which could see Malta competing with the rest of Europe as a business destination for internet and other high-tech companies. English is spoken fluently in Malta, and coupled with relatively low salaries locally it is hoped that inward investment and 5000 new jobs will help the Maltese economy which in turn will boost the property, hotel and holiday markets.
'Malta is at a turning point at the moment', conclude YourMalta, 'and whether the next few years will pave the way for economic prosperity or gloom remains to be seen'.
Both Roger Munns & Manual are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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