Article marketing is an advertising tool which is free to use by just about anyone who wants to promote their business. All the person has to do is write a few articles and then put a link to their site.
But it is not enough to just upload the articles. In order to see if it has helped with the business, there are two ways to measure it.
First, you can check if traffic has increased after the articles were uploaded by signing up with a site that monitors this as their service.
But since some of these people will not buy that very minute, you can get back to them on that by offering them the chance to become a member by signing up and getting a special report. To make this work, you have to get their email address so this can personally be sent to them.
From there, you can keep them updated on new developments such as new products or services. Who knows, they might buy an item from you next week or next month. If they are very satisfied with it, this will surely be recommended to their friends so you don't only make sale but also get to establish a regular clientele.
If the traffic has not picked up, find out the cause. Were the articles you wrote informative? Did you use the wrong keywords? Are you promoting something that is relevant to the times? There are so many possibilities. For those who want more exposure, try to post your articles with links to your site to other websites.
The other way of looking at things is called profit per sale. Good or services have expenses. You spent some money on developing your website, finding a webhost and maybe even getting an article marketing service provider.
By looking at how much you have sold on a monthly basis and deducting this from your expenses, you can tell if you are making a profit or you should work harder. It is simple mathematics to see if you are in the red or green and should things look good for you, then the challenge now is maintaining it.
The two ways of measuring whether or not you are making a return on your investment for article marketing is applicable for any business. One way to sustain that is to add new content and new products to your business.
It will also be a good idea to post your articles in other sites so you get to capture a larger share of the market which translates to sales.
You have to be realistic when owning a business. Naturally it will take some time for sales to pick up so don't panic if things are not going as progressively as you hoped. One way to help you get a return on your investment and more without shelling out additional funds is with article marketing.
Return On Investment Template
Over 64% answered, ?Knowing how to pay for a team.?
The funny thing is I never questioned whether or not I could afford to hire someone. That feels like a limiting question. A more powerful question is, ?What do I need to do to cover this cost in my business??
When I conducted the five interviews for the Virtual Team Building Secrets, Alexandria Brown shares how scary it was to hire her first assistant, Liz Murphy. But somewhere deep inside, Ali new that the ONLY way to achieve her bigger dream was to surround herself with people who could help her. When she hired Liz, in her mind she knew all she had to do was take on one extra client to cover her monthly bill. Within a short period of time, Ali had doubled her return on investment and she's never looked back. (I believe she has over 10 contractors on her team now!)
So what is the formula to know how to pay for your team? It's very simple. Let's start with a basic premise that one client is worth $350 per month to you and that you will outsource your bookkeeping at a rate of $35/hour for 10 hours a month.
?One coaching client = $350/month
?10 hours freed up on bookkeeping for $350/month
?With those 10 hours, how many new clients could you handle?
-One client = breakeven
-Two clients = double your Return on Investment
The trick is to know what you will do with your time. For some, you will need to focus on generating new business. For others, you will want to use your new found freedom for fun things like spending time with your family or traveling. But if cash flow is critical, you must focus on filling it with revenue generating opportunities!
If you already have a team and you want to determine if you should grow it, the question becomes, what will my return on investment be?
Will my new team member be directly generating sales, creating new revenue generating opportunities (marketing), or support freeing up more of my time so I can focus on high payoff opportunities.
It literally boils down to 6th grade math! Figure out what it will take to make sense to your bottom line. My guess is?the cost of doing it yourself is much greater than the cost to outsource and delegate.
Both Aubrey Walker & Melanie Strick are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Melanie Strick has sinced written about articles on various topics from Internet Marketing, SEO Articles and Self Improvement and Motivation. About the Coach: Melanie Benson Strick, The Entrepreneur's Success Coach, teaches entrepreneurs how to stop feeling overwhelmed so they can create more money, more freedom and more prestige. If you're ready to stop working in your business and start worki. Melanie Strick's top article generates over 33100 views. Bookmark Melanie Strick to your Favourites.
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