If you do some search engine optimization, you can get the search engines to like your pages more, and then they will list them in the organic results (the results people see when they search).
Google has this thing called a quality score, which is measured by something called Page Rank. Not even Larry Page knows how it is calculated, but I can show you some simple steps you can take to get higher search engine results and higher Page Rank.
Interested? Lets get into the simple seo stuff you can do to get higher rankings, better Page Rank, and all that stuff.
1. Have other sites link to your pages using keywords.
This just means that other sites have a link to your site, and the text people click is a keyword that others search for on the search engines.
One way to do this is with article marketing (see my other articles). You simply write a short informative article, include an author box with a hyperlink back to your website, using a keyword you know people search for. Then you submit this article to many article directories.
2. Include your keywords in your title tag.
The title tag is what is at the top of your browser when people visit your page. Your keyword should be there.
3. Put your keyword in your headline.
The headline is the big text on your web page. It is the "H1" tag, if you look at the code for your page. Your page should have only one big headline, and your keyword should be in it.
4. Put related keywords on your page.
Putting related words on your web page means it is designed to be read by others, and the search engines love these kinds of pages, and include them in their results pages.
5. Remove code from the top of your html.
Get the programming mumbo jumbo out of your html files, and put it in another file. Things like javascript and "css" mess up the search engine spiders that come and index your pages, so put that stuff on other files, and include it in one small line of code. That way, there is no chance of messing up the bots when the come to visit.
6. Use full domain names to link to your pages.
If you have other pages you want to list in the search engines, include that HTTP colon slash slash stuff with your links. This tells google and the other engines that this other page is worth listing on their search engine results.
7. Update your site frequently.
By keeping things new on your website, it means you have active dynamic content, which the search engines love. So keep things maintained and updated, and your rankings in the "SERPS" will rise steadily.
Put these tips into action, and watch how it improves your results, but in your listings in the search engines, and in the extra web site traffic it creates. SEO is easy, once you know the simple steps to take - so take a step now.
Search Engine For People
Your result of your hard work can be accessed by everyone because your page is simply indexed by search engines such as Google. You invested your money, time and energy to create your best product but your product can be found by everyone easily without even paying you. You could loose thousands of dollars. You don't want this happen to you, do you?
So here comes the yellow mouse robots spray. Repel search engine robots from indexing your pages!
Robots.txt
Robots.txt is a simple text file that tells the search engine robots not to crawl certain directories and pages of your site.
When a robot crawls your site it looks for the robots.txt file. If it doesn't find one it assumes automatically that it may crawl and index the entire site. Not having a robots.txt file can also create unnecessary 404 errors (page not found error) in your server logs, making it more difficult to track the real 404 errors.
Creating robots.txt file is easy.
1. Open your notepad or other text editor (not HTML editor).
2. Type this following to prevent all robots to crawl or index your certain directory:
User-agent:*
Disallow:/directory/
where directory is the directory that you don't want to be crawled or indexed by search engine robots.
3. Save the file as robots.txt.
4. Upload it to your domain root directory so that it looks like this: http://yourdomain.com/robots.txt
5. Confirm if everything is correct using robots.txt validator. (You can easily find robots.txt validator using Google Search).
For more information on robots.txt, you can visit http://www.robotstxt.org.
Are these two tricks enough to protect your product download page, thank you page and private page? Perhaps, because nothing is perfect in this world.
So I'll give you another trick to double protect your precious page.
Meta tags
Another trick, which may be more convenient for page usage, adds a META tag to an HTML page to tell search engine robots not to index the page.
To prevent all robots from indexing a page on your site, place this following META tag into the HEAD section of your page:
META NAME="ROBOTS" CONTENT="NOINDEX, NOFOLLOW"
(Add "<" before the code, and ">" after the code).
That should helps protect your precious pages.
One more trick, exclusive to blog only!
Disallow Pings
All of those tricks above are useless if you still allow pings for your blog page or blog post.
Disallow pings for your precious page.
If you use Wordpress:
1. Expand your discussion tab.
2. Uncheck "Allow Pings".
These tricks should help you protect your product download page, thank you page and private page. However, these tricks don't protect your precious page if your buyer adds it to his Internet Explorer's Favorite, Firefox's Bookmarks or social bookmarks and share the link with his friends.
Both Jack Sinclair & Aldian Prakoso are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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