One of the most important factors in search engine optimization is back links. In the last years no website has ranked for any keyword just by buying a search engines submission service. Since 2004, if not earlier, all the important spiders have learned to auto discovery web sites by following links from other domains.



When Altavista.com and Inktomi were still important players in the search engines market, spending hours submitting all URLs in a website every couple of weeks, together with well optimized meta tags and an high keyword density would easily rank almost any keyword. Search engine optimization is currently a totally different game.

Today almost every search engine shows results from Google, Yahoo or MSN. Having a high keyword density, optimized meta tags and submitting a website to the search engines isn't going to take a domain anywhere near the top ten positions without incoming links. Most of the techniques used in 2007 are already obsolete, if not prohibited, and search engine submissions is now as worthless as it has been for half a decade. It has been several years since the submission pages were a click away from the index of search engines, exactly the same time it has been a useless technique.

Having your website crawled and indexed is probably the last preoccupation of every SEO. Once a website is properly optimized and the link building campaign starts, search engine spiders will include your complete website in their index automatically in no time. You should not worry about the submission part itself, optimizing and ranking a website is a much more complex job that largely depends on content and incoming links. Worry about achieving the highest amount of quality back links, create quality content for your users and you'll accomplish much better results than just paying a submission service.

If you still have the need of submitting your site, all major search engines apart from automatically discovering your website now offer a much more evolved form of submission. Google, Yahoo and MSN are all offering free webmaster accounts where you can add your complete sitemap in different formats. Your URL won't magically start ranking after you submit your sitemap but at least you'll have a real updated control of your submission.

It is important to differentiate between search engine submission services and search engine inclusion services. Once a website is submitted the service you have ordered is completed and actual indexing in the important search engines is not guaranteed. If you are completely new to search engine optimization a search engines inclusion services might be a good option while you learn the basics of SEO. Search engine inclusion services, most of the time, are based on actual SEO techniques and guarantee your website will be "spidered" in a limited amount of time or your money will be refunded.

Even if SEO is not as easy as many people make it look, to understand the basic concepts is extremely important. Before you throw your money down the drain and expect impossible results we highly recommend a little research.