A Guide to Business

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Shoes On A Shoe String

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A virus in the computer world, as defined by the American Heritage Science Dictionary, is a program that duplicates itself in a manner that is harmful to normal computer use. Most viruses work by attaching themselves to another program. The amount of damage varies; viruses may erase all data or do nothing but reproduce themselves. In the marketing world, the virus is viewed much differently. It is our little sentinel, carrying our sales message all over the global market. The anatomy of an internet marketing virus, and what makes it 'viral', is also completely different than a computer virus.



First, a computer virus relies on interaction between a defined set of variables. There is no gray area, just 1s and 0s. A marketing virus relies on triggering an emotional response from a human who interacts with the media. The level of favorable emotion triggered is directly related to the likelihood that the virus will spread. The more people that have a strong favorable emotion, the more quickly the virus will propagate through the social network.

One of my favorite viral marketing campaigns was Burger Kings "Subordinate Chicken". It created a wildly entertaining experience for visitors and was laced with a bit of controvers, creating the perfect recipe for rapid awareness. If we inspect the success factors of viral marketing campaigns, they can be broken into four key ingredients.

1. Access - The internet is the perfect medium for a viral marketing campaign. Things travel at the speed of light, cost per impression is essentially zero and the opportunity to provide a free experience for the user is possible. The campaign can be designed to have no barrier to entry.

2. Ease of transfer - Through email, communication and transfer of the virus is simple and rapid. Blogs and social networking sights increase the distribution points for the media.

3. Universal bait - The value of the content is measured by the perception of the people subjected to the virus. If the bait being used to lure a user to interact with the media is of high value, the more proud the user will be to pass it along to others in their network.

4. Favorable emotional response - A negative response can also create a viral effect, however, as learned by the Subordinate Chicken site, enough negative responses can stop the spread.

By including these key ingredients into the design of a viral marketing campaign, a very low cost sales message can be spread all over the world.
Shoes On A Shoe String
What to cut? In a small business, you usually do not find a lot of employees. But, yet this is something into which you should look. Do you have employees? Are they in positions of sales and lead generation? You want to keep your organization as lean as possible in regards to direct employees because employment costs are astronomical. The way in which to avoid this, or to make a cut is in implementing a toll-free 800 number and PBX system.

Other areas that need to be cut should be considered non-essentials. Rent, utilities, supplies or raw materials for physical products, etc.

An organized system can provide you with the structure you need to maintain good communications without sacrificing service and support. A good 800 number and PBX system is set up so that if a caller needs to speak to a live person, their call can be routed to reach one.

What not to cut? You cannot go without a way of making or maintaining contact with you. Your phone is still a strong lifeline to your business, even if you are an Internet based company. In fact, what you will find is that too many times, Internet based businesses only offer online ways of contacting them. This is wrong; you need to be available via phone as well. By making the calls to your business toll-free, you send out a clear statement that customers are important to you.

What should increase? You should be focusing on increasing these items if possible: create a better product or service. The efforts you place into making your product or service better will pay off in higher sales and satisfied customers.

You should also increase the methods in which a caller to your business can use to get in touch with you. Start with a dial-by-name directory on your PBX system. That way clients can push a few buttons and get to your extension easier. And if you are not there to answer, implement the ‘follow-me' feature that kicks in and forwards to a cell phone and then a home number if needed as well.

Increase your availability to your prospects. With an 800 number and PBX system, you can be available 24x7. Even while you are sleeping your system never does. And, it will never ask for a day off or fail to appear because of sickness or a family issue.

An 800 number and PBX system becomes the “face” of your business to your customers and prospects. And it is available at very cost-effective prices. Plus, you can add on to the system. It grows as you grow your business.

There are no downsides with an 800 number and PBX system. The only thing that is standing in the way of you using one is YOU. Make it happen today.
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Both Brett Nordin & Lee Percival are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Brett Nordin has sinced written about articles on various topics from Property Investment, Credit Loans and Network Marketing. To investigate a new viral marketing tool that I've discovered, Click HereBrett Nordin is a business consultant and entrepreneur with a passion for various busines. Brett Nordin's top article generates over 22200 views. Bookmark Brett Nordin to your Favourites.

Lee Percival has sinced written about articles on various topics from Home Based Business, Video Games and Family Concerns. Lee Percival is a small business owner who uses Get800Today.com toll free number service. He recommends getting a. Lee Percival's top article generates over 74000 views. Bookmark Lee Percival to your Favourites.
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