Cake decorating is definitely an art form. You need a certain set of skills and an oozing amount of creativity in you to turn this into a hobby, or even more, a business. The best cake decorators have a knack for adding delicate swirls and twists to their designs making you think twice before destroying this great piece of art and putting it into your mouth. But if you don't necessarily have the skills set but have the passion to decorate cakes, the do not fear. Here's a complete guide on how to start a cake decorating business.
Most beginners make the mistake of over indulging in unnecessary tools when they begin with this business. So as not to waste time, you will find below some tips you can get started with:
Tip #1 – Find out what types of cakes you want to start your business with. Would you like to begin with wedding cakes, birthday cakes or just simple party cup cakes? When you start with something that you're interested, you are sure to keep it going until you're ready to learn the next set of skills. And to further enhance these skills, you may take up classes or watch videos and download recipes from the internet. Take time to practice these skills and if you failed once, then pick yourself up and try again. Becoming an experience cake decorator does not usually happen overnight. It requires time, patience and hard work. And if you have all these, who's to say you'll never make it in this business?
Tip #2 – Structure your pricing well and keep it competitive. Devote time in the computation of your capital and the profit you wish to earn through this business. Remember that as you are starting up, the most important thing is to differentiate yourself from the competition. A high-priced line-up of cakes, no matter how creative the designs are, may not necessarily be a hit right away. Start with something reasonable and slowly build up the pricing but keep it on a level that ordinary people will still be able to buy. It is important to make an impression on your target market that you're in it not just for the money but to meet people's needs and give an extra something to their events.
Tip #3 – Spread the word around. Promote yourself. Establish your marketability. There's nothing wrong in sharing you spreading your product line by word of mouth. It is essential for this business to grow to start with your own network of families and friends and work your way to their own networks. If you are able to provide the best service topped by your ability to produce great works of art, people will surely talk about you. You can expect to build your business through referrals. It is also important to have a portfolio or a website where you could post pictures so that when the phones start ringing off the hook, you will have means to support your words with visual aids that could get everybody's attention.
Start A Cake Decorating Business
Jennifer James, author of the FabJob Guide to Become a Cake Decorator, says there are many benefits when you become a professional cake decorator and start a cake decorating business (also known as a cake design business) or cupcake business.
"There's never been a better time to start up a cake decorating business," says Jennifer. "With the low-carb craze over with, there has been a return to the idea of eating for pleasure, ushered in largely by the popular book French Women Don't Get Fat. Single servings and the personal touch are in - cupcakes are very popular right now, as are gourmet mini-cakes." Here is Jennifer's advice about the cake design business and why it's a great time to start a cake decorating business:
Professional cake decorators tap into the fact that people love to feel special, and are always looking for something new and unique. Clients who are tired of the supermarket's tired-old sheet cake with a cartoon character are looking for handmade, out-of-the ordinary cakes that truly reflect the theme of the celebration... and when they do, they'll come to you.
Cakes are getting more creative all the time, and the only limitation is your imagination. Three-dimensional designs are in vogue right now, resulting in cakes that look like pillows, animals, handbags, or whatever you can dream up. Contemporary cake towers rising up many feet in the air and can lean every which way, stabilized by mysterious forces known only to the cake decorator (that is, you!)
And it doesn't stop there. How about a cake + cupcake combo, with each cupcake sporting a unique design, or personalized for each guest? Floral toppers or edible pearls just might complete an elegant look perfectly. The finishing materials (glazes and dusting powders) available on today's market let you give your cake and decorations a look that is so real, your clients will hardly believe they are made of sugar.
Not only are people looking for custom, creative cakes, they are willing to pay for them too. The average amount spent on a wedding has nearly doubled in the last 20 years, and the average cost of wedding cake is $543, according to the Bridal Association of America. Prices of artisan cakes for special occasions range from $3 to $10 or even more per slice, depending on the complexity of the design.
If you're wondering if cake decorating is the right business for you, here are some more benefits of this career according to Jennifer:
Be Creative
If you want to work with your hands and experience with all five senses, cake decorating is the career for you, from smelling the yummy baking, to tasting new flavors of icing or filling, to piping delicate beads or roses on your cakes and cupcakes. No wonder many cake decorators call themselves sugar artists!
"I was involved in early childhood education, but I wanted to switch careers to something that would challenge my creative outlets. I learned that I had this talent and discovered a passion for the art of designing cakes. Creative talent and passion are so important," says acclaimed cake decorator Yvonne Zensner.
Be Your Own Boss
No more taking orders from anyone else - other than your many customers, of course! When you run your own cake decorating business, you make the decisions. You can choose to specialize in anything from wedding cakes, to children's birthday cakes, to cupcakes, to cakes shaped like fantasy castles... whatever you most enjoy. As boss of your own cake decorating, you decide your policies, your prices, and when you're going to take those well-deserved days off.
Let Them Eat Cake
By "them" we mean you, your friends, and your family. When you start a cake decorating business you'll be able to practice your new ideas by making cakes for your own family celebrations, or liven up a mid-week meal with some cake "leftovers" you cut off while shaping and creating. You can even save some cash when you give your cakes for wedding and birthday presents. It's great practice, and you'll land additional clients whenever your cakes or cupcakes are seen and admired.
You Can Start Right Now
A cake decorating business can be started simply or part-time if you wish, in many cases right from your own home. If you already bake cakes or cupcakes as a hobby, you may very well have much of the equipment on hand that you will need to get started. You don't need a certificate to call yourself a professional cake decorator or cake designer, either - you're in business as a professional cake decorator as soon as you are paid for your very first cake.
If you're ready to tap into the lucrative and growing cake decorating market, don't wait any longer. It's time to turn your pipe dreams into piping bags, trade in your overtime for oven mitts, and create your own sweet success story by starting a cake decorating business.
Both Jon P Marble & Tag Goulet are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jon P Marble has sinced written about articles on various topics from Home Businesses, Family and Cooking Tips. Trying to learn how to start your own profitable cake decorating business from home? We can show you EVERYTHING you need to know to start a serious profitable cake decorat. Jon P Marble's top article generates over 3600 views. Bookmark Jon P Marble to your Favourites.
Tag Goulet has sinced written about articles on various topics from Cooking Tips. Tag Goulet is co-founder of FabJob.com. For step-by-step advice on how to become a professional cake decorator and start a cake decorating business (also known as a cake desig. Tag Goulet's top article generates over 720 views. Bookmark Tag Goulet to your Favourites.
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