Ideas for Marketing

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Strategy Turn Based Games

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As soon as you get a new client, thank them for doing business with you. Send them a thank you note, an extra report or something of value. Let them know that you appreciate their business and show them you care about them. One small act that shows how much you value your new client can create a client for life.



The formula for having your clients turn into raving fans is: good product + great service. Interestingly enough a good product + bad service gives you unhappy customers no matter how good your product is.

A study has shown that it takes 16 times the effort to get a new client as it does to sell to an existing one. So treasure them all and treat them like a $1m client.

When you have satisfied clients, they will buy more and more from you. They have already experienced you, your services/products and your quality of service so the decision process is so much easier for them.

When you have satisfied clients, they will become your walking, talking sales force. They believe in you and your services/products so much so that they voluntarily tell others about you.

Develop relationships with your clients so you can continue to discover what they want. Then provide offers that deliver what they want so they choose to do more business with you. This is another huge key to your success. It is the key to maximizing the lifetime value of a customer.

From time to time, do a customer satisfaction survey. Test to see if your clients are happy with your service and ask them for suggestions for improvement. Then act on these suggestions.

If you do ever have a dissatisfied client, you have an opportunity. People who are unhappy will tell about 10 other people and then those 10 people tell about 5 people and so on and so forth. Get the picture? So, when you have a dissatisfied client, you have an opportunity to get them to experience your excellent service and to build an even stronger relationship with you. So sort their problem out quickly and they will then tell others good things about you.

Treasure your clients and they will treasure you. Treasure your clients and more clients will be attracted to you, that is how it works!

(c) Tessa Stowe, Sales Conversation, 2005
Strategy Turn Based Games
But if you've chosen to use some exciting non-traditional job search strategies, you've probably been able to arrange a face-to-face meeting with a decision-maker. And you've probably done it in a matter of days. So, congratulations on your achievement so far.

Now, you have to pull out the all the stops to turn this special event into a job offer. And here's a secret strategy that can turn hunting for a job into a big win for you.

If you want to establish yourself as a memorable, interested and motivated job search candidate, DON'T MEET A DECISION-MAKER IN HIS/HER OFFICE!

A non-interview face-to-face meeting is by far the best way to establish critical rapport and chemistry with the person who could be your next boss. It's an alternative approach that makes a huge difference in your employment success.

Anything you can do to make yourself stand out in the crowd without being obnoxious is going to give you a leg up over the competition. A powerful way to achieve that is to suggest you meet a prospective boss outside the office.

When you do, you're creating a neutral environment without any of the power symbols that help bolster a decision-maker's control. It gives YOU some of that control as long as you take the initiative to set it up.

Here are some ways to pull off meeting outside the office. Invite a prospective employer for

1. A breakfast meeting . . . before the business day begins. Or on the weekend. Or anytime outside business hours.

2. Cocktails (or a beer) after work.

3. A weekend walk in the park

4. Getting together on Sunday after religious services.

5. An invitation to a sporting event.

6. A take-out lunch meeting at a favorite park bench.

7. A pleasant stroll through the aquarium or museum.

Don't be afraid to suggest an outside meeting. Busy managers are often very open to getting away from the office for awhile. And they're rarely averse to meeting outside business hours if you make the invitation interesting.

Such a meeting gives you huge advantages and puts you well on the road to establishing critical rapport and chemistry. Remember, when you're hunting for a job, you will never get a job offer if the decision-maker doesn't like you. Meeting outside the office is a terrific way to put yourself at the front of the pack.
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About Author
Both Tessa Stowe & Paul Bowley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tessa Stowe has sinced written about articles on various topics from Neuro Linguistic Programming, Computers and The Internet and Marketing. . Tessa Stowe's top article generates over 18100 views. Bookmark Tessa Stowe to your Favourites.

Paul Bowley has sinced written about articles on various topics from Marketing and Communications, Interview Questions and Debts Loans. Paul Bowley manages EEI, the world-class pioneer in alternative job search techniques and innovative e-business strategies . . . since 1985. Check out THE WORLD'S FASTEST JOB SEARCH PLAN! And grab our stunning FREE REPORT!. Paul Bowley's top article generates over 74000 views. Bookmark Paul Bowley to your Favourites.
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