Identify the most popular keywords for your site using web and PPC data. Try the SEO Keyword Generator at http://www.searchengineoptimising.com/keyword_generators/overture.htm, the Google Keyword Tool at https://adwords.google.com/select/KeywordToolExternal, or the free trail of WebCeo avilable at http://www.webceo.com (Trail has a 5 keyword limit).
Use the information gathered to estimate the likely conversion ratios or use some pay per click advertising to identify your best performing keywords.
*** Optimise your Site ***
1. Get your best keywords inside the title, h1, h2, tags and menu items. You can also use bold to place emphasis on your keywords. Target 1 to 3 keywords per page.
2. Make sure there is no duplicate content. For example, does http://example.com and http://www.example.com show your pages but act as separate sites? If so, add a redirect to your .htacess file to redirect http://example.com to http://www.example.com.
3. Use mod_rewrite for dynamic pages to show them as static. Ensure they all have at least the title, description and keyword meta tags.
4. Ensure there is a good internal linking structure: Ensure links are visible in source code. Do not use JavaScript. It is possible to use a combination of CCS and JavaScript to produce attractive search engine friendly menus. For example, http://www.htmldog.com/articles/suckerfish/dropdowns/example/
5. Check for and fix broken links: Try: http://validator.w3.org/checklink
6. Ensure your HTML and CSS Validates. Try: http://validator.w3.org
*** Build Links ***
Now that you have a search engine friendly site, it is all about getting links.
1. Check the back links of your competitors and get your link where you can. Yahoo provides a much more complete list than google type links:www.yourcompetitorsaddress.com into the search box at http://www.yahoo.com.
2. Do whatever possible to get authority links. Link bait such as free tools, free guides or tutorials will make it easier.
3. Submit your site to web directories. A good search engine friendly list can be found at http://info.vilesilencer.com/seo-friendly-list.xls.
4. Write Articles and submit them to as many sites as possible. Don't forget to add a link to your site in the Author section.
5. Use social networking sites, blogs and forums to build links to your site.
*** Keep the Link Juice Flowing! ***
If you ever need to change the domain, the structure or a web address within your site always implement a 301 Permanent Redirect, that way you can make the changes without risking your hard earned SEO results.
For an entire site: Redirect 301 / http://www.example.com
Just a folder: Redirect 301 /olddirectory http://www.example.com/newdirectory
Just a page: Redirect 301 /oldpage1.html http://www.example.com/newpage1.html
Submit A Site To Search Engine
It can be hard at times especially for a newbie learning the basics of search engine optimization. One of the worst mistakes that can be made is not thinking out the tasks ahead thoroughly. SEO Elite allows you to do all sorts of analyzing to determine if a keyword is worthy of trying to rank for in the major search engines. The other good tool that complements SEO Elite is Keyword Elite. These two tools alone have helped me excel from a page not being indexed to ranking in first position.
What is Search Engine Optimization (SEO):
SEO is a way of increasing the quantity of web site traffic from search engines through organic search results of queries that users enter into the search box. The earlier a web page is shown in the search results can normally lead towards higher rankings of a keyword and more visits to the page are a result. SEO Elite can be one way to achieve fast indexing of a web page.
How to achieve high ranking keywords:
The "SEO Elite" tool is one of many ways to achieve high ranking, this tool will allow you to analyze your competitors onpage and offpage optimization in various ways. Another great tool is Keyword Elite which not only allows you to create a extensive list of thousands of keywords in minutes, but lets you know exactly how easy it is to optimize a keyword, which keywords pay the most - for Adsense Publishers and so much more.
High Alexa ranked web sites is another huge factor in gaining the high ranking you desire as these create a trust factor which is passed down to the link contained within the document. Page Rank is another factor, it's been said that the Page Rank of a document doesn't really help in your keyword ranking, but really this is another trust factor that is assigned to a page in a form of importance. The more important and relevant a page is, the higher the page rank is assigned to it. A Page Rank can also be achieved by having a web site or page link coming off a high PR page, approximately a share of 85% of this value is passed down to the links on that page. The fewer links on this page the more of the page rank is shared to the destination url.
Backlinks is one of the most important aspects of gaining high keyword ranking. The more you have pointing to a page the higher you will rank. The technique used is to use anchor text links where the text link will be your keyword and or phrase you are hoping to rank for. It's important not to use the same anchor text links all the time and make variations of this text to make it look more like a natural way a person would use. Using too many of the same links just doesn't look natural.
SEO Elite will help you find link partners through various sources. It also allows you to find relevant web sites that you can ask for back links. Or find one way back links or two way - reciprocal links from partners from Link Directories, another good way to achieve fast indexing of a page.
Another important factor to high keyword ranking is taking close attention to the title of the page that you wish to get a one way back link - the most powerful of all links. Search engines work off relevancy and a trust factor. When you're looking for back links, try to find web site pages that contain the phrase or keyword you want to achieve highly searched ranked positions. Taking your time working out a plan using SEO Elite and Keyword Elite will make the difference between ranking highly and not at all.
Both Adrian Mclean & Loz L are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Adrian Mclean has sinced written about articles on various topics from Arts, Home Management and Arts. Adrian McLean is the Managing Director of Search Engine Optimising (SEO), one of the leading. Adrian Mclean's top article generates over 8100 views. Bookmark Adrian Mclean to your Favourites.