Most companies would go to greater lengths for establishing their corporate identities. Companies would go through advertising campaigns, marketing strategies, promotional campaigns, search engine positioning, and many other ways to ascertain their corporate identity. In this process of ascertaining the corporate identity, companies may end up doing things that someone somewhere might not like.
There are many examples which go on to show that the firms, which have been successful in getting good Google rankings, have been discredited by the not so successful firms. These attacks have mostly been restricted to different types of media formats that have limited audience. But things are changing rapidly. Today if someone has a little bit of technical knowledge and a computer then they can attack your corporate identity successfully and publicly.
The question is how can you fight this menace?
The first thing to do is identify certain bad elements and the ways through which your corporate identity will be harmed. If your company has had unsatisfied employees and customers then there is a possibility that they will put negative information regarding the company on websites that show up in the top results on Google. This can have a drastic or negative impact on website traffic. You need to identify this problem in advance and tackle it by ensuring that there is a lot of good information about your company on the Internet that search engines can bring out. This is just a start.
Content
One of the single most effective solutions is publishing good content in the form of articles. You can publish the articles on different web sites or e-zines and this will build a positive corporate identity for your company. There are many free article submission directories and magazines where you can showcase your articles. The higher the number of articles, the more positive impact you will create over the Internet.
These articles are an excellent form of advertising. If a potential client reads through your article then he/she will get to know about your expertise, your promises and also get information about your company and the services or products without visiting the company website.
There are thousands of article submission sites but you need to find the ones, which have a high ranking. You need to also emphasize on the primary keyword and secondary keyword phrases in your articles and keep the target audience in mind. Yu should ideally use specific phrases to search for the right article submission sites and some of the phrases are:
? Submit SEO articles
? SEO articles submit
? Search engine optimization articles submit
? Search engine positioning articles submit
? Internet marketing articles submit
? Business articles submit
One of the important questions that will arise is how many articles and what should be the length of these articles. Of course you can't go overboard and put 100 articles but yes a good number could be 10-15 articles a month. As for the length of the articles, it can vary but a good number can be from 300-700 words. Remember, that these articles should be keyword rich.
Once you have completed the submission of articles, you should set up a Google WebAlert. You can sign up for an account to manage the alerts as and when they come. You can create a WebAlert for a particular article title using quotes like "the article title". This will serve a dual purpose. Firstly, you will get an alert regarding the publishing of your articles and secondly, this will provide protection to you from various copyright infringements. If someone tries to steal your article then you will immediately receive an alert. This will play an important role in reducing the threat to article theft and at the same time, your corporate identity will be secure.
Another important medium of creating corporate identity is through press releases. If your company is launching a new product or service or just about any new advancement or upgrade in the company then you can send out a press release. The press release is considered as one of the best marketing and positioning tactics from the point of view of ROI. More number of press releases will create credibility for your company and strengthen the corporate identity. PRWeb is one such website where you can send your press releases and they can submit it to 100,000 contacts at a nominal fee.
These are some of the methods that will help you to protect your corporate identity even if someone decided to play a bad joke or tries to discredit you.
Submit Url Search Engines
Watch out for new software that will give a new face to search engines. Rather, a program that includes faces in the search function. A new California-based company, Ojos, developed the online photo-based search service named Riya. With the use of avant-garde technology that allows face recognition within photos, the system is made to recognize individual persons as well as text in the user's digitally captured photos and labels them automatically—no more tedious searching for people in unnamed photos.
Despite its only-recent use in search engine technology, the face recognition software is not entirely new. This is a development of a company called Evolution Robotics, used in software that operates in the revolutionary Sony AIBO robot. In addition, Adobe's Photoshop Elements 4.0, a photo-modification program, has a somewhat similar function, although it does not have the ability to label individual photos with exact names.
Of course, Riya will not be able to recognize certain faces immediately after you have installed the software. You need to put in several minutes of training the program to identify a certain person whose pictures you need to find, although once it's done, you can easily carry on with the search. Not a bad service at all for tech savvy individuals, who are fast becoming shutterbugs.
Moreover, training the service can be pretty easy. While organizing your photos, just be sure to input the name and email address that corresponds to each new face you happen upon. The second time you see that same face, a drop down list of options will include the associated name, so you can simply choose from there. In due time, the service will become accustomed to identifying your family, relatives, friends, business contacts, and others that pop up often enough in your photo collection. Tags will then be made automatically, and the best way to ensure it does this is to train it often.
For the most part, Riya is a Web-based system that requires the user to have a small-sized file that helps your computer upload pictures to servers of the company. You just need to indicate on the PC module the part of your computer to look for your photo collection in, and you can continue to do work as it serves up the files in the background. However, uploading hundreds of photos have taken more than a few hours during post-launch software tests. This is a shortcoming that Ojos must work on to continue developing Riya into a top-notch application. Meanwhile, the company has recommended that heavy users schedule the uploading during their sleeping hours.
The service will then scan for people's face in your photos once you have uploaded them. At first, no tagging will be done, as it will only collect the thumbnails that correspond to every unique face found in your set of pictures. Of course, there's no guarantee that two different pictures of the same person will be recognized as one distinguished face; unless it has been trained to recognize specific faces, photos of one person in, say, five different angles may very well be identifies as five different people. Although it may be able to tell correctly that two different photos contain the same person, its capacity to do so will only increase as it is told whom the different faces belong.
The reason for using an email address to help identify a person on a photo is to provide each face a matchless classifier. This way, the amount of training you've spent time on can be instantly shared with other users of Riya. For instance, if you've trained the system to recognize the individual members of your family, then other relatives can also gain from your work in training the system. It is up to you if you would like to share your Riya training, which would then allow the other user, given your permission, to search a member of your family once, using the exact same email address you used to tag the family member, and it will at once single his or her pictures out from the other user's personal photo collection.
Something about the workings of this system might not seem appealing to some people; they may even find it frightening, to think that tons of photos with their faces in it and labeled with their email addresses may be accessible to others, maybe even strangers, at any time. It would be comforting to know that only the company can completely access this record of faces. Those who may post pictures with your face in it can allow others to view them, as well as make the system training open to them, but rest assured that the email address linked to the person is by no means revealed through the software.
In effect, another user will fail to identify you with the use of the Riya database if he or she does not already know your email address and possess photos with your face in them. Ideally, those who do know are people you know and can entrust with personal data, yet some users are still reluctant to entertain the idea of having a software company gathering email addresses without their knowledge or assent, despite its non-disclosure policy.
Initially, Riya was only able to recognize faces in photos that are deliberately posed, with the person staring right into the camera. Even a post-launch internal testing was able to reveal a number of serious bugs to Ojos' team, which they were able to fix in a matter of days, thankfully, but only future upgrades will unveil its full potential. Until then, imagine the convenience of having Riya in your computer system. Image files containing text will be easily searchable, visually, while finding people in your digital pictures collection will be a breeze. In the future with Riya, locating the files you need while you work on a website design or composite photo will be much faster and possibly hassle-free.
Both Seomul Davis & Danny Wirken are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Seomul Davis has sinced written about articles on various topics from Franchise, Internet Marketing and Skin Care. Seomul Davis is a senior SEO Services expert with SEO 1 Services a Dallas. Seomul Davis's top article generates over 3600 views. Bookmark Seomul Davis to your Favourites.
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