As a Business Professional it is necessary to possess a certain power in order to be someone your potential customer would want to do business with. Business Professionals accumulate power to produce high annual incomes and to create value in their enterprise to fulfill their ambitions and live an extraordinary life. In essence,Business Professionals exchange power (they already have) with others to gain new power.



Business Professionals go through a process of accumulating power in two ways. First, through gaining knowledge through teachers, coaches, advisors and mentors to learn how to think and act effectively to cater to human and business concerns. Second, with this Knowledge Business Professionals can craft, design and make offers that others value enough to accept or take part in.

The Business Professional will utilize these sources of creating power, constantly throughout their careers. Their level of skill in both of these areas determines how they compete in the marketplace, build their identities of trust and value, hold highly respected leadership roles and produce high incomes. The moment that a Business Professional stops implementing either process is the moment their business will begin to fail.

In order for a business laborer to become a successful Business Professional, they must learn how to observe power. This is necessary for them to develop and accumulate power. There are many sources where power can be obtained; for example: your body,culture, people, tools, books, discourses and identity.

There are also many forms of power. These are specific skills people perform. You must not only be able to know and understand something but, also you must be able to perform the skill. Examples of forms of power are: leading an organization, marketing your business or designing an offer. Ways of accumulating power are practices professionals may use to improve their ability to think and act effectively.

An effective way to notice and value power before attempting to accumulate it, is to put it into categories. Business Professionals increase their ability to think and act effectively with different types of power when they group different types into specific categories. Power can be categorized in anyway that suits our ambitions or purposes in the moment. For Example: Integrity and Ambition are different types of “Power of the Self” and Selling and Marketing are different types of “Financial Power”.

Let's look at “Power of the Self” for a moment. Business Professionals need to be valued and trusted. Being knowledgeable in a particular area solely, is insufficient for producing an identity of value and trust. People want to be cared for. Business Professionals who know a lot may be well educated and intelligent however, they may not be concerned about taking care of person's or business' concerns. Knowledge alone does not produce trust.

In order to be valued and trusted as a Business Professional, you must be committed and within integrity to fundamental “Questions of the Self” which act as a guide to ethical and moral conduct. This series of questions answers and commitments form a “stand” or a belief system from which a Business Professional acts upon. Examples of some “Questions of the Self” include:

What do you believe?

How do you believe?

What is the purpose of your life?

What do you care about and why?

What is right and wrong, good and bad, and why?

How much money is enough, why?

To obtain power effectively we must be able to value and trust the person with whom we are communicating with. Gaining the capacity to “listen” for a person's stand or belief system or lack of one, enables Business Professionals to obtain power or accumulate power by other means, much more effectively.

Once a business person can notice power, how they value power makes all the difference in their ability to become Business Professionals and/or Entrepreneurs and fulfill their ambitions. Business Professionals and Entrepreneurs use power to design, make, craft and fulfill valuable offers. They use it to produce the identities of value and trust and to successfully hold leadership roles.

Business Professionals distinguish themselves in the marketplace with their ability to think and act more effectively than business amateurs or laborers. They do this by gaining power by using two fundamental transactions concurrently and consistently that business amateurs and laborers do not. First, they tap into the source of power or location from which they increase their own capacity to think and act effectively, they go to school, attend seminars, borrow money, buy tools or hire employees. Secondly, they act as a source of power to others by crafting, making and fulfilling new offers, products or services made possible by the first type of transaction. Business Professionals continually accept offers to accumulate power and continually make offers to help others accumulate power and through both of these activities they obtain success and longevity in their careers.