There are so many different things people associate with marketing. They are all around us at all times. I think you would probably be hard pressed to go through a single day without seeing a prime example of what most companies do to market themselves.



The television is full of commercials. Your mail probably has a few postcards or envelopes for various companies in it. Walk down the street and you might be handed a flyer or see a poster up on the wall.

Almost all of these have something very specific in common: they give people a reason to come into your store. They say we can give you a good deal or a good product or great service or whatever else you are looking for. This is what good marketing is supposed to do after all, and this is what most marketing does.

Does all of it work?

Of course, that is why people have been doing it for so long, but do not let that fool you into thinking that this is all marketing is about. True marketing extends beyond the basics to the extra things not all companies bother with.

Here is a tip: the fewer companies who are doing something, the more of an impact that something has. This means that to form the best marketing push you need to not only use the things that people expect, but go the extra mile to give them something different as well.

Have you ever used greeting card printing to send people a more formal invitation to come into your store? Doing something like this serves a variety of different purposes in helping to boost up your business.

The first is that it can make you stand out from the rest. People are expecting to get postcards in the mail, but they are not always expecting to get something that looks like an invitation. Greeting card printing provides you with something new for people that they were not expecting to get.

This also helps to improve your image in a person's eyes. Sometimes a more subdued message is exactly what you need to gain a person's attention and set yourself apart from everyone else. If your greeting card looks formal enough they will be pleased by the attention you are giving them, and the change of pace such a thing naturally provides from the rest of the advertisement they are getting sent.

My point is not to say that greeting cards provide you with the only means of varying up your message, merely pointing out that variety is needed. If you are not going beyond the basic forms of marketing you are failing to capitalize on every kind of marketing that you can.

Find something different to do with your marketing. Give people something different than what they have seen before, and you will find them rewarding you with additional business.