You need to pay attention to ensure every minute detail in your website design is observed to ensure peak performance of your site. Many new webmasters feel the need to entertain their visitor by adding expensive, fancy flash works that can actually hamper the optimal performance of their site.
These are the rules of a good website design.
1) Do not be tempted into using splash pages
Splash pages makes up the first impression people have of a website. These are elaborately fancy pages with lavish designs and images along with words such as "welcome to our website Usually, they are pages of elaborate graphics that includes words such as "welcome or "click here to enter the site. These are merely distractions that can divert attention away from the purpose of your website. Visitors will be more likely to leave your first page without waiting for the exceptionally slow loading time due to the heavy graphics used.
2) Reduce the number of banners on your site
Some sites have a number of these advertising banners displayed around the page but the most prominent place is at the top. Banner ad tends to be ignored by most web surfers so it is a total majority of the web surfers so they would a total waste of your website space. Instead add useful contents and add your affiliate links skillfully into the body of the text so that it would seem like a natural part of your text and not an advertisement.
3) Keep a simple and clear navigation
The navigation should be made very simple that even a young child can manage to find their way around. Do not use any form of menus that will complicate users, drop downs and multi-tiers are not a good idea. There are so many websites competing for attention, if your menus make it difficult for them, they will leave. Your website design should include the construction a sitemap that will make it easy for them to find what they want.
4) There needs to be a clear indicator where the user is on the website
When you have successfully captured their attention and enjoying the whole experience perusing your website, you will want to make them know where they are at the moment without feeling lost. This way, they can easily navigate the exact section they want. Make sure that every page has its own title and that some form of breadcrumb trail is used to track the visitors step throughout the entire website. If you confuse your visitors in any way they will leave.
5) Make it a point to avoid using audio.
If you want your visitors to stay a long time and read the contents, do not irritate em with your audio. Whenever you decide to use sound, be sure not to let it loop continuously because this a huge cause of irritation to people browsing sites. Adding audios may seem cool but provide some form of user control such as muting ability or volume control so that your visitors can adjust accordingly. If you wish for the visitors to return to your site, learn to apply all these website design rules and you can reap the benefits of long term traffic.
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