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The Disability Discrimination Act

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Much of the Disability Discrimination Act focuses on the duties of service providers (shops, museums, galleries, libraries, archives and so forth) to disabled users of their services. This is particularly relevant for museums and galleries, who must 'make reasonable adjustments' and provide 'auxiliary aids and services' to make services more accessible and comply with the law. This can be an expensive and time-consuming process for organisations where there is often limited funding and manpower to manage the process.



However, a reasonable alternative is permissible in many instances where direct access isn't possible, and a virtual tour is an excellent way of fulfilling this brief, giving users an alternative way of finding and manipulating information. High quality virtual tours can be shown at fullscreen and high-resolution, so that the viewer almost feels as if they are standing in the space itself. They can manipulate the virtual tour using a mouse, keyboard or touch-screen, giving the user control over their environment.

Many organisations are seeing the advantage of providing virtual tours which then ensure compliance with the Disability Discrimination Act.

Case Study

The Canal Museum in Kings Cross, London have a Victorian Narrowboat as part of their collection. The limited space inside the boat meant that people with mobility issues were not able to see inside the boat. The boat itself as an item of historical interest could not be altered to meet these requirements, so in order to gain DDA compliance, The Canal Museum commissioned a kiosk virtual tour to run outside the boat. The virtual tours give disabled visitors the chance to thoroughly explore inside the boat.

Case Study

A prominent aircraft museum needed a way to display the interior of a 1930's British racing aircraft, the Percival Mew Gull, to disabled and non-disabled visitors to the museum. The craft itself is displayed hanging from the roof of the museum, so access to the single cockpit is not possible for visitors. The museum commissioned a 360 degree, interactive, high-definition virtual tour which was placed in a kiosk by the exhibit, thereby giving all visitors, both disabled and non-disabled, the opportunity to thoroughly explore the inside of the cockpit, and see for themselves what the original pilots would have seen.

Virtual tours (or 'gallery interactives') can help overcome a wide variety of accessibility obstacles. Some examples could be:

- The area is not accessible for people with mobility issues

- The area is too small to accommodate a wheelchair, a personal assistant (PA) or an assistance dog

- The area cannot be adapted due to historic buildings or health and safety regulations

- Large queues form at certain collections or attractions - in this instance a virtual tour can be used to provide the audience with entertainment while they wait, and heighten anticipation. The virtual tours can also be used to promote other attractions while people queue.

- The collection is not sited in an accessible area of the building

- High footfall volumes risk damaging the collection

A virtual tour running in a kiosk or on-screen nearby allows the visitor to explore a full 360 degrees around the area for themselves, providing an excellent solution - whatever the accessibility problem.

In many cases, an offsite resource can ensure compliance with the DDA, so a website which includes 360 degree virtual tours is a good access solution for many museums, galleries and other organisations.

And the virtual tour doesn't have to be a standalone solution - it can be a multi-sensory experience incorporating a floorplan for orientation, music soundtracks, audio soundtracks, walk-through tours and multimedia content such as videos, still images, games and quizzes or even blogs and 'twitters'.

All service providers have a legal and moral obligation to ensure that all visitors have an inclusive experience, and a high-quality virtual tour can help you to meet these needs.
The Disability Discrimination Act
There's been widespread speculation about the new legislation being introduced under the DDA (Disability Discrimination Act), which will ensure that websites are accessible to blind and disabled users. Try to find specific information about it on the Internet and chances are you'll come up empty handed.

The RNIB (Royal National Institute for the Blind) and the DRC (Disability Rights Commission), two of the most renowned advocates for the DDA (Disability Discrimination Act) and accessible websites, have no specific information about the laws and what websites specifically need to do in order to meet the legal requirements.

So, what does the law state?

Part III of the Disability Discrimination Act refers to the provision of goods, facilities and services. The Code of Practice, which specifically mentions websites, can be downloaded in its entirety from the DRC website (http://www.drc-gb.org/open4all/law/Code%20of%20Practice.pdf 676kb).

The relevant quotes from this 175-page document are:

2.2 (p7): "The Act makes it unlawful for a service provider to discriminate against a disabled person by refusing to provide any service which it provides to members of the public."

4.7 (p39): "From 1st October 1999 a service provider has to take reasonable steps to change a practice which makes it unreasonably difficult for disabled people to make use of its services."

2.13 – 2.17 (p11-13): "What services are affected by the Act? An airline company provides a flight reservation and booking service to the public on its website. This is a provision of a service and is subject to the act."

5.23 (p71): "For people with visual impairments, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include ... accessible websites."

5.26 (p68): "For people with hearing disabilities, the range of auxiliary aids or services which it might be reasonable to provide to ensure that services are accessible might include ... accessible websites. " When does the law come into force?

It's widely believed that the new laws will be implemented in October of this year, when the final part of the DDA comes into force. This final piece of legislation actually refers to service providers having to consider making permanent physical adjustments to their premises and is not related to the Internet in any way.

The law about accessible websites came into force on 1st October 1999 (http://www.drc-gb.org/open4all/law/code.asp) and the Code of Practice for this section of the Act was published on 27th May 2002 (http://www.hmso.gov.uk/si/si2002/20020720.htm). This means that the majority of websites are already in breach of the law.

Can you be sued?

Well, probably. The RNIB claim that they've considered taking up a number of legal cases against organisations with regard to their websites. When they raised the accessibility issues of the website under the DDA, companies have typically made the necessary changes, rather than facing the prospect of legal action.

The DRC has now published their findings from their formal investigation into 1000 websites. (http://www.drc-gb.org/publicationsandreports/2.pdf). If your website was included then you will have to start thinking about making it accessible to all web users in the very near future.

What do you need to do to comply?

It's widely believed that if, or perhaps more appropriately when, a case makes it to court that the W3C accessibility guidelines will be used to assess a website's accessibility and ultimately decide the outcome of the case. The W3C is the Internet governing body and its web accessibility guidelines can be found at http://www.w3.org/TR/WAI-WEBCONTENT/full-checklist.html.

To further complicate matters, the W3C offers three different levels of compliance. Priority 1 guidelines, (which must be satisfied according to the W3C) will almost certainly have to be adhered to. Priority 2 guidelines (which should be satisfied and are the EU recommended level of compliance (http://www.disabilityworld.org/09-10_02/access/internetaccess.shtml), or some part of, will probably also need to be adhered to too.

The courts will also no doubt take guidance from the outcome of an Australian case in 2000, when a blind man successfully sued the Sydney Olympics organising committee over their inaccessible website (http://www.contenu.nu/socog.html).
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About Author
Both Beth Menzies & Trenton Moss are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Beth Menzies has sinced written about articles on various topics from Marketing, Computers and The Internet. Beth Menzies is a Director of Eye Revolution, a leading London-based virtual tour company. Prior to joining Eye Revolution she worked in top-10 Advertising Agencies h. Beth Menzies's top article generates over 8100 views. Bookmark Beth Menzies to your Favourites.

Trenton Moss has sinced written about articles on various topics from Computers and The Internet, Legal Matters and Computers and The Internet. . Trenton Moss's top article generates over 18100 views. Bookmark Trenton Moss to your Favourites.
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