A development more than discovery, search engines very soon grew to capture a major share of space on the World Wide Web serving users with streamlined information etc. Hence began the story of search engines which till date has shown phenomenal growth and potential to carve for its self a destiny that is only progressive!

While we discuss this, it will be only a one sided narration of the search engines story. The advent of search engines, gave rise to stifling competition online to be listed on the top. This was abruptly termed as search engine optimisation and since then has remained the same.

Though popular amongst people and growing with the speed of search engines, the entire activity of search engine optimisation has gathered a lot of prominence amongst web users. It calls for websites to dress-up according to the list of favourable that the search engines announce and in return get placed at top ranks on the SERPs

The fact that there are no structured courses or institutes that adjudge the 1, 2, 3, 4 s of optimising a site or certifications that make certified search engine optimisation experts it is still a field that has a lots of experimentations going on. The story of the four blind men and an elephant where all of them define the elephant differently from where they see it as, best explains the entire SEO industry.

Not that there are no dependable SEO’s of professional that can guarantee good results it is basically the vastness of the subject and the ever evolving arcade of Internet which is a cause of the present situation. The future holds bright for Search engines and search engine optimisation and it is only getting a little hopeful to expect certifications and structured environment for SEOs to breathe in. It is too important an activity and quite a money-tosser for people to ignore it!