A Guide to Business

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The Strategic Management Process

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Almost all businesses have to face stiff competition with their business rivals in vitually any market today. Having an advantage over them is not enough to guarantee you can sustain your position on the compet@gmail.comitive ground. An ongoing analytical survey of the market and its volatility is required to keep you updated and informed of the need for improving the quality of your product and ensuring the superiority of your service. Neglecting to keep your eye on the changing climate of the market creates an unacceptable risk. This article describes the importance of competitive advantage management in today's highly competitive world.



Competitive advantage management is a set of methods and strategies that work to not only position your company or business but also make it stand out in the market. Understanding the competitive advantage of your company over its rival companies is the key to creating a dominant position in your market. The business plan that you have sketched as an outline of the future progress of your buhttp://www.articlesbiz.com/

siness should incorporate competitive advantage management. Without it, your business plan is incomplete and will be ineffective as well.

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* Cost leadership ? in most markets, most competition is based around price. However, cost leadership is very difficult to sustain, unless you can develop a proprietary technology or monopolize suppliers. Using competitive advantage management as the focal point of your business plan, you can develop a unique selling proposition that eliminates the need for competing on the basis of cost leadership. By creating a unique value proposition, you can elicit huge response from a mass of customers.

* Promotion of the business ? a focus on the management of competitive advantages will help you promote your product and service by implementing effective marketing strategies. Promotion of product and service plays an instrumental part in the marketing of your business.

* Continual assessment ? one of the requirements of competitive advantage management, continual assessment of your product and service strategies, will help you sustain your edge over your competitors. Assessing the quality perceptions of the product keeps you aware of your image in the market and the market value of the product.

* Image enhancement ? managing competitive over your rivals works for the enhancement of your image in the market. Product positioning, quality checking and effective marketing are the means of gaining competitive advantages over others. It helps set your company or business on the road to sustainable success.
The Strategic Management Process
The technology advances that have made computers thinner, cell phones smaller and MP3 players barely bigger than a matchbook have also dramatically reduced the size and weight of today's satellite phones. Satellite phones are more portable and more versatile than ever before and, therefore, are ideal for use in situations that demand reliable communications. Today's satellite phones are no longer exotic devices regarded with intimidation. Rather they have become a staple for anyone who recognizes the critical nature of reliable communications when faced with managing a wide array of unforeseen events.

New Satellite Phone models are highly portable, have both voice and data, and many provide internet access. More importantly, they offer distinct advantages over land lines and cell phones in certain circumstances because Satellite Phone service relies on satellites orbiting Earth. There is little terrestrial infrastructure to be damaged in a disaster. Because satellite phones work when land lines and cell phones fail, they are increasingly relied on by emergency responders.

Satellite phones in Emergency Preparedness:

Satellite phones are ideal for reliable communications in unforeseen events and play a critical role in each of the four phases of Emergency Management that include Preparedness, Response Recovery and Mitigation. FEMA says an emergency operations plan 'describes how people and property will be protected in an emergency or disaster.' Emergency preparedness begins at the local level. The State provides assistance and seeks federal involvement if necessary.

An essential part of planning is to secure the necessary personnel and equipment. This is essential in communications. Former Department of Homeland Security (DHS) director Tom Ridge said in 2002:

'Think about the first responders. They cannot communicate over their radio systems during a crisis. If they can't do that -- that was one of the challenges that some of these fire engine companies had and these emergency responders had at the World Trade Center -- then they're not going to be able to use whatever other new equipment we give them or training that we provide for them. One answer might be the type of satellite cell phone technology that was used during the Olympics.'

Had this advice been more fully implemented, some of the difficulties responding to Hurricane Katrina might have been avoided. It was estimated that three million telephone lines were knocked out and more than 1,000 cell towers were rendered inoperable. Additionally, nearly forty 911 call centers had no phone service and up to 20,000 calls failed to go through the day after the storm, as relatives sought to confirm the safety of loved ones. Communications problems persisted for weeks.

Waiting until other phone networks and communication systems fail while in the middle of a crisis is not the time to secure satellite phones. Oftentimes, it is impossible to have resources delivered timely to response personnel in an affected area due to hazardous weather conditions. Additionally, proper planning dictates that emergency personnel need to be trained in their use prior to an event.

Satellite Phones and Recovery:

The public makes little distinction between government's performance during the crisis and its handling of difficulties people face when immediate danger is past. FEMA Director R. David Paulison told Congress a better recovery effort involves being more pro-active before the next disaster. He is equipping reconnaissance teams with satellite phones and satellite video equipment to improve situational awareness.

Paulison also wants GPS tracking devices in relief supply trucks. Satellite phones are frequently used this way, and as a highly reliable communication tool for truck drivers. Along the Alaska oil pipeline, satellite phones are used to notify authorities if a truck is hijacked. The GPS capable-device shows authorities precisely where the truck the perpetrators stole can be apprehended, unaware they are being monitored.

Satellite Phones and Mitigation:

Limiting the impact of catastrophic events is mitigation. FEMA shares mitigation best practices widely to help others develop their own mitigation strategies. One case study shows that Louisiana Heart Hospital, since Katrina, has supplemented its communications capabilities with satellite phones and data transmission. According to Michelle Hays, the hospital's chief financial officer, during and after the hurricane, 'There were no land lines, no cell phones, no email, no form of communication with the outside world.' To prevent future interruptions, the hospital has purchased a satellite phone and a satellite system enabling email and voice capability via computer. Other hospitals are opting for satellite phone networks, including 76 public hospitals in Massachusetts.

The Satellite Phone Solution:

The case for including satellite phones in disaster preparedness is both bolstered by incidents where other communications technologies have failed and with success stories where satellite phones enabled responders to carry out critical missions. An event does not need to be the magnitude of a Hurricane Katrina for satellite phones to play an important role. Localized events can be incredibly disruptive. In 2005, a long distance switching station in Manchester, NH flooded, cutting off all landline service throughout the Northeast. Although there was no visible catastrophe and thus no national media sensation, there was an incredible amount of disruption to a wide array of businesses, police, fire and town, city and even state government.

Satellite phones have been prescribed for years as part of any emergency preparedness plan. As with car or health insurance, they may be used infrequently but they protect against catastrophe. Responsible government officials understand that an investment is required in satellite phone technology today so that when needed, they can play the critical role that will save lives in all phases of the Emergency Management process.
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About Author
Both Greg Roworth & Lou Altman are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Greg Roworth has sinced written about articles on various topics from Customer Service, Business Plan and Management. Greg Roworth owner of http://www.autopilotbusinessplan.com is an author, mentor and specialis. Greg Roworth's top article generates over 2400 views. Bookmark Greg Roworth to your Favourites.

Lou Altman has sinced written about articles on various topics from Phones, Web Development and A Secured Loan. Lou Altman is the CEO and Founder of GlobaFone, an award winning, leading provider of Iridium Satellite Phones and global wireless solutions to Government. Lou Altman's top article generates over 5400 views. Bookmark Lou Altman to your Favourites.
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Ten years later you are a master of that trade but cant even conceive of switching professions. At that point, becoming an entrepreneur is a lot harder
 
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