The goal of article marketing, as with any marketing effort, is to get traffic to your site and converts, meaning making sales. Article marketing is able to accomplish this objective quite effectively. In fact, article marketing is one of the most effective means of marketing strategy in existence, and this has been so since the emergence of Internet Marketing.



We use article marketing to build trust and credibility with our readers by providing them with quality information that they can use. The key is to provide good quality information, but not to provide a mixture of everything there is on the topic in one article, or in any articles that you submit.

By doing this, you are not doing your readers a disservice. You are leading them to get the rest of the information from your website, for which you will provide a link in your author's resource box at the end of the article.

A typical article that is submitted is between 300 and 500 words in length. From there, the reader should be directed to a link to your sales page as in your website for an additional 300 to 500 words.

You may also promote products directly in your article content, but the information must remain informative and does not come off as a sales letter. Making use of an article to disguise as a sales letter article will not help you at all. If anything, it will make you look unprofessional, damaging your credibility in the process.

The same applies to your resource box. There should not be a sales pitch in your resource box. It should be actual information about you, not more than a paragraph long in length, with a link to your website at the end informing the reader that they can learn more about the topic in question from your website.

Take note, the idea is to establish and present yourself as an expert in the field, to inform the reader, and then to direct them to your website for more information. The article is to provide only good quality information, the selling is done at the website!