When you are marketing online, you are open to great advantages that are not available to people in the offline world and you should be taking full advantage of these things at every chance you get. It is possible to multiply your profits by implementing a few simple steps and creating a system that will squeeze all the profits possible out of your marketing efforts.
Every time you create a product and begin to sell it, you should always have ways of increasing your profits by selling on the backend. This can be achieved in a variety of methods and that is exactly what I am going to show you in this article, how to increase your profits with just a few simple steps.
You should always capture the contact details of your prospects and customers as this gives you the opportunity to sell to them over and over again. You should capture the email addresses of your prospects and customers and have an autoresponder series ready to drive them to buy from you. Capture your website visitors emails and try to get them to purchase a product from you by sending emails to them listing benefits and reasons to buy, then you should capture the emails of your customers and try to get them to purchase another product or service through an autorepsonder.
By using autoresponders you can effectively multiply your chances of making a sale and then selling to that person again and again and it is all done automatically.
Another excellent way to muliply your profits is to create an upsell for your customers. The idea behind this is to offer them something of great value at a discounted rate as soon as they purchase something from you as they are in a "buying mood" and if you can make them an irresistable offer then you will more than like make another sale right away.
There are numerous ways to increase your profits by creating a system and it is most definitely an excellent way to do business, however, you must add high value to each and every offer you make or else you will not see the results you want.
Here is a simple yet extremely effective example of a "profit funnel":
Visitor comes to your website and enters their email address, they are then sent to a sales page, when they buy they are made an irresistable offer and they purchase again from you, they are then entered into a customer list and send emails with various related offers.
Do you see how effective this can be?
That is all done from just one website and these people could be customers of yours for their entire lives. You can also do practically all of this on complete autopilot therefore multiplying your profits with very little effort.
Always try to create a system that will result in increased profits and long term customers. This is one of the key's to internet marketing success, you must have systems in place that will work for you.
Next time you are creating a product to sell, make sure you are doing everything you can to sell to your customers over and over again and have a way to keep in contact with them.
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Ponzi was the name of a real person - Carlo "Charles" Ponzi, who was born in Italy in 1882 and emigrated to the USA in 1903. For 14 years, Charles Ponzi wandered from city to city, and from job to job, but finally settled in Boston in 1917, where he got a job typing and responding to foreign mail.
It was in this job he was to discover the mechanism that he believed would make him and his investors very wealthy. The idea was this: he noted that in some of the correspondence he received was included an international postal reply coupon - good for using on the letter of reply. What Ponzi found was that he could cash this foreign coupon in and obtain local currency - and apparently make a profit (as compared with the cost of the coupon in the foreign currency). For example, he could perhaps buy $100 worth of postal coupons in Italy and cash them in for $600 in the USA.
Ponzi became very excited by this discovery, and soon worked out he could make more than 400% on funds employed in this manner. However, he didn't take into account the time delays, exchange fluctuations, and bureaucratic overhead. But that didn't stop him devising a scheme to offer his idea as an investment opportunity to others.
On December 26, 1919, Ponzi filed an application with the local authorities to establish his business as "The Security Exchange Company" and promised 50% interest within 90 days to prospective investors.
Well, the flood gates opened and eager investors poured in - with a weekly volume of over $1 million in the early days. People of every type were getting in on the opportunity - snatching up promissory notes from $10 to $50,000 in value. The average investor's stake was $300 - a substantial amount in those days.
By 1920 Ponzi was a very rich man. However, it was not because of his vaunted "stamp exchange" scheme at all. No, he was simply paying out investors (after the 90 day period) from new funds coming in from NEW investors. Everybody was happy - as everybody was being paid on time, and this fact lead more people to climb on to the bandwagon. Even the law, which was aware of what was going on, couldn't fault him as no one had laid a complaint, and everyone was being paid on time. That is, until July 26, 1920.
On that fateful day, a Boston newspaper ran a story questioning the legitimacy of the scheme, and from that day on the writing was on the wall. Ponzi was arrested on August 13. An estimated 40,000 people had invested $15 million into his scheme - a huge amount in today's money. And of course, there was no investment and no actual returns on those monies, so the bulk of people's money was gone.
Charles Ponzi got five years in jail for his fraudulent actions, and apparently went on to greater things when released - with a fraudulent land investment deal in Florida!
Thus the Ponzi scheme/scam was invented and perfected. And it's really simple. Just come up with a plausible investment or business scheme and promise unheard-of returns - and watch while hopeful investors stream in. Make sure to pay out your investors on time (at the beginning) so they are "happy chappies" who tell all their friends and family about their success - and thus ensure a continuing stream of new investors, and new money. In this way, normal, apparently rational people can be fleeced of their life savings. And I guess you can put it down to one fact - the innate greed of most of us. When big dollars show up on our radar screen, it appears our judgement goes out the window.
Well, Ponzi scams are alive and well in the world today. In fact, it's almost impossible to keep up with all the new variations and twists on the old theme. The basic operational principle is always the same: put up a "legitimate" sounding project, business idea or investment - offer extraordinary high returns; pay your early investors on time, and use these people to promote your scheme, usually by way of referral commissions.
Modern day Ponzi scams come in all shapes and sizes. Some are disguised as legitimate investment opportunities, like forex or day trading - where high returns are promised. Some are disguised as business opportunities, like the surf-to-earn phenomena - where you can supposedly earn megabucks by spending five minutes a day surfing internet sites. Some are disguised as legitimate, but exotic business ventures. And some are disguised as so-called "bank trading" programmes.
It doesn't matter how it looks on the outside, the under-the-hood mechanics remain unchanged - to rake in the cash and pay out the early birds at the expense of the later-arriving dodo birds. And the end result is always the same. Tears all round.
However, no matter how much exposure such scams receive, it appears there is no shortage of new "suckers" to support the latest offering. In fact, even if you are fully aware of the dangers; even if you've been scammed before and swore never to do it again; you are probably participating in one huge Ponzi scam right now - without even knowing it. I'm talking about the state-sponsored Ponzi known as a social security or pension scheme.
Obviously, different countries may run these differently, and some may have already abandoned them. But for most developed nations the state-sponsored welfare/pension Ponzi scam is alive and well. Just look at the "business" model. You promise your citizens a living wage upon retirement - known as a pension or "super". Citizens are told that when they start work, a small proportion of their earnings will be deducted each week, to contribute to their future pension or social security needs. This sounds feasible enough - until you look closer at the funding mechanism.
What the state does is take in the funds, via the tax system, and use those funds to pay current pension and social security obligations. In other words, they are taking in money from today's income earners, in order to pay money to yesterday's income earners. This money the state takes in is not invested on your behalf, but spent immediately to meet existing financial obligations of those already retired!
It's a classic Ponzi scam. And like all such schemes, it can only grow so much before collapsing. You see, in order for the pension or social security system to keep going, it would require ever- greater numbers of 'new' people coming into the system. More babies and more population growth in other words. But that is not happening. No, the population growth in the developed nations is either static or in decline (as in Germany, for example). And this is set to produce the moment of crisis for such state-sponsored Ponzis.
The new investors are drying up - and that will leave the old investors high and dry when it's their time to draw their income. And the only thing that has kept this state-sponsored Ponzi scam going as long as it has, is the long life of it.
When Charles Ponzi started his scheme, investors were promised a payout in 90 days - so if funds were not forthcoming at that time then alarm bells went off. However, with the state's version, the lifespan is considerably longer - more like 40-45 years. In fact, one of the tricks now being employed is to push backward the official retiring age, so funds can be withheld (and the day of reckoning held off) for even longer.
The simple barefaced fact is this: if you've been handing over your hard-earned money to your government, in the hope that they will pay you a pension or look after your health at some time in the future - then you are in for a rude shock. Your money is long gone. It was spent the moment the government took it off you to pay for other people's pensions and health care. And by the time you need the same benefits, the cupboard will be bare.
When participants in a private Ponzi scam realise they've become victims, they are always angry and aggrieved - and usually bay for blood. I wonder how it will be when the masses wake up to the fact that their own government has scammed them big time - bigger than Mr Charles Ponzi could ever have dreamed of.
Both Khemal Dole & David Macgregor are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Khemal Dole has sinced written about articles on various topics from Internet Marketing, Blogging and Site promotion. Khemal Dole owns and operateshttp://www.PaychecksDirect.com, a completely FREEservice which helps many first-timers and evenexperts find their perfect Work At Home jo. Khemal Dole's top article generates over 12100 views. Bookmark Khemal Dole to your Favourites.
David Macgregor has sinced written about articles on various topics from Depression Cure, Internet Marketing and Income Tax Return. David MacGregor has been active in the offshore world since 1998 and lives the Internationalist lifestyle he writes and advises about. He operates a private information service for those seeking more personal and financial freedom, and offers a free intro. David Macgregor's top article generates over 33100 views. Bookmark David Macgregor to your Favourites.
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