The relationship between a supplier and a customer



is the lifeline of your business.

The respect and trust that you will gain form your

customer is so important, as it builds loyalty and

credibility that is irreplaceable.

Reputation counts!

With that trust gained, not only will your customer

support you directly, but indirectly as well, by

‘Word of Mouth’ referring friends, relatives, or their

customers to your business. That’s free advertising.

Take for example, one of the biggest recognised soccer

club in the world, Manchester United (not a supporter).

With one of the biggest fanatic following, the heart of

the club is its supporters and members who drive the

turnstiles weekly.

They are the fans who follow the club weekly to

different venues, countries to support the soccer club.

The club knows it has the brand and support, but in order

to generate more revenue, it’s the recruitment of new members

and retaining them is a priority. Club members are the

customers who take up the club’s sporting packages,

sponsorship packages, souvenirs, merchandise, memorabilia,

etc that are promoted to them!

It’s the benefit and product that the members want.

Without the loyal following, the club cannot exist.

So even if you have a great product and great location,

without customers there will be no sales, no cash-flow and

NO money!

Without a doubt, the most valuable asset to your internet

business is your email list, the heart of your success.

If you do not know where to begin and you want to make real

money online, start building permission based email list

(an Opt-In list) to your internet business.

It should be your primary objective.

One big benefit of an email list is, your subscribers

will be more responsive as they are your target audience.

The reason why people subscribe; you have a valuable and

unique product and service they are potentially looking for.

Although everyone who visit your site will not become a

customer, they must have some interest in your product,

or service that led them to your page.

Therefore every visitor is a potential lifetime customer.

Potential customers are much more likely to become a customer

if you make an effort to keep in touch with them.

It requires several communications to gain that trust

for a sale.

That’s where an “Opt In" form and a simple communication

tool such as an email helps.

With today’s low cost web marketing technology such as a

web host, an auto-responder and email, it is easy to develop

a permission based email (opt in) list.

Start creating an opt-in list to capture customer’s and

prospect’s contact details such as email address, first name,

surname, telephone number, etc.

Take control of the list.

Once you have the email addresses, send personal messages

with the latest important update, latest product or offer,

an e-course of your related topic that can solve and benefit

your list.

Be an adviser.

Use auto-responders to automate all the follow ups with

your opt in prospects, you will have one, three, eight or

more tries to generate sales for a product.

Without opt in prospects, you only have ONE shot at a visitor.

When you start building credibility and trust with your Opt

In prospects, they will have less fears of doing business

with you!

This can only give you a good chance of converting them to a

customer at some point, and some will go on to purchase multiple

products from you.

You can make profit, and sell your own product or someone else’s,

or sell advertising space.

With a simple program, it can be that easy and effective!

If you don’t know by now, 'The money is in the list'.

The key to earning serious money from your opt-in list

is cultivating your list. Build up a relationship and

stay in touch with them on a regular basis.

Let them know who you are and show your personality.

Address your opt-in list by their actual names and

provide VALUE to your articles with good offers.

Keep them interested with up to date info-solution that is

of value. Offer discounts, the latest products, useful

freebies that they can benefit from.

Put yourself in their position, and think what they

are looking for. Help them.

Build your product into a credible brand for people to trust!

The more they know you and what you have to offer, the more

trust gained and the more result you’ll have.

Plan to develop a permission based email list, one list

of customers who purchase, and the other a list of prospects

(leads) who have given you permission.

Let me repeat, owing an email list is essential, it’s

like owning your very own goldmine; without it you don’t

have an internet business.