ncern for many construction and related firms. Most contractors expend large sums of money on payroll, supplies, and equipment rental prior to ever drafting an invoice. They then typically must wait 30 days after submittal of the invoice to receive payment. If they pay personnel biweekly, they may have already paid three payroll cycles on a project before receiving one check. If a contractor takes on a large project or if a large general contractor or developer accelerates a project, the contractor may seriously overextend itself beyond its ability to manage its cash. Thus a recipe for disaster is born. This cash flow gap has resulted in the financial distress or near-demise of a number of contractors. How do you protect yourself from a cash flow crisis?
Build and nurture a relationship with your banker. You want a true banker – someone who has decision-making authority…typically someone who has signature authority for $500,000 or above. “Signature authority" refers to the maximum loan amount which the person can approve on his or her own, without presenting a case to his or her superiors to get the deal approved. The more approval steps the loan must go through, the greater the likelihood the loan will be rejected. The better and closer the relationship with decision makers at the bank, the greater the likelihood the loan will be approved. In addition, increases or extensions will be approved even when the company encounters short-term difficulty because the banker will believe in his or her client and will be an internal champion for the client.
Cultivating a relationship with a good banker is well worth the effort. If kept informed, that banker will support you when your margins drop, point you to other financing sources if he or she cannot directly assist, and seek creative solutions if your loan needs exceed the limits for the bank. Because of this, once you cultivate the relationship, follow the banker. If your banker leaves his or her current bank, follow your banker to the next bank. A great banker is prized wherever he or she goes so your banker will generally act the same no matter what institution he or she is at. If the banker leaves and you stay with the bank, you may no longer have strong support.
Business owners must establish relationships with their banks as soon as possible. If you anticipate needing financing six months hence, go in and meet the branch manager and ask for an introduction to a vice president or assistant vice president or that bank’s equivalent. Most large retail bank branch managers only have signature authority up to $50,000. If you are anything but the smallest of construction firms, this approval level will do little beyond providing initial working capital which a $500,000 per year business will quickly run through. Some community bank branch managers have greater signature authority up to $100,000 or even $250,000. Many bank vice presidents have signature authority up to $500,000.
The first bank most small companies should pursue is their local community bank. These banks believe strongly in relationships. Sometimes their lending caps are too low for companies that are growing exponentially (i.e., a community bank may only lend up to $10 Million), but these banks are often quite loyal and will do what they can to assist in the procurement of sufficient funding beyond their bank limits including making introductions or referrals to other banks. Thus, these relationships are invaluable.
Business owners can cultivate these relationships by obtaining a referral or cold-calling then visiting his or her bank. Bankers are members of the community. In smaller communities, they are often very active community members. Therefore, to meet bankers you must network. Consider joining the local chamber of commerce or Rotary Club, getting to know members of your church congregation, or taking an active role in professional, business, or non-profit organizations.
To Build A Relationship
So what do I mean when I say your list? For more detail go to: www.build-own-list.com. Your list is simple a list of people that have given you the ok to contact them through email. Once you have been given the ok, it is up to you to build a relationship with them so that they learn to trust you and your opinions. This allows you to market products that are related to your list. Make sure once you've gained these peoples trust, you don't go and spoil it by recommending inferior products just to make a sale as nothing sends people to the unsubscribe button quicker.
You must learn to manage your list properly as you don't want to be accused of spamming as this can get you, your domain and your ISP banned and even be sued. Always ensure that you have received permission to send emails and always provide a simple way for people to unsubscribe from the list. Once you have their permission, create a good rapport with them. Show them that your ultimate goal is their success that you're not just in this to make a quick buck. Offer them free advice and products that will bring them success. Make sure that you're not wasting their time with the emails you send them. Each and every email has to have an impact and be to the point. Most people already get too many emails and you'll have a limited time to get their attention.
So how do I get myself a slice of this pie I hear you ask? It starts with an opt-in form on your website. I would put one at the top of each webpage and one at the very bottom of your web pages. Make sure you are just asking them for the minimum amount of information you need. There should be no reason why you need anything more than their email address and their name. Make it as simple as possible for them to sign up. Given them an incentive to join your list. A free product which you send them once they've signed up or maybe access to a secure area of the site which has a lot more information not available to anyone else. Make sure what you're offering them really is worth something to them as this is your first contact, and will shape your relationship for the future.
The next step is to start to build that relationship through your emails. Before you starting sending out emails, for more detail go to: www.email-auto-format.com.you need to find out what it is your audience need sanswered. What problems do they have that you can help answer. What goals do they have that you can help them achieve. Once you know this, you can begin to send them emails with this information. The result, you will start to have a captive audience that will listen to your advice because they know the information you are going to give them is worth something to them. This step is vital to do before you ever start trying to sell them anything. You need your audience to know that the most important thing to you is the success of each individual.
Then comes the good part. Starting to sell products and services to your list. Once again, look at the list you made earlier about what it is your audience need answered or what it is they want to achieve and either create a product that solves these problems or find other peoples products that will do this. The internet is full of other people's products that you can sell for a commission that you will get back. There are many people make millions of dollars a year doing just that very thing. One of the best sources to find products is Click Bank.
One last thing to mention. Once you do start selling to your list, don't forget about maintaining that relationship and keep offering them nuggets of free advice and products. This way, you can keep that level of trust and continue selling to your list over and over again.
Both Tiffany C. Wright Wright & Ik Serve are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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