Originally studying Anthropology at university he somehow found himself as a Financial Adviser and Accountant. I am sure you agree, a pretty boring career.



(sorry to all you number crunches)

But even though boring, being a Financial Adviser/Accountant set Jeff up for the life he lives today.

See, even though Jeff and his 2 partners believed they were the best Financial Advisers in the area they had this problem of not getting enough clients.

Have you ever thought you have the best product or service, if only you could get it in front of people?

Well these guys did.

See these guys, Financial Partners, were going bankrupt. And no one wants to go to a bankrupt financial partner. So they had to do something and it had to happen pretty quickly. As you can imagine there were mouths to feed at home.

This is when Jeff Paul learned about real marketing. Marketing that works.

See he realized that having the best product or service is worth less than zero and the only thing that mattered is the marketing.

This didn'tt come easy. 99.9% of marketing doesn'tt work and Jeff managed to find every way to lose money and get broke before he discovered what actually works.

The Financial Advisers firm went from $10,000 per month in 1987 and by early 1989 they were earning a whopping $150,000 . wait for it . per month with everything the same. The same 3 guys, the same office. The only thing that was different was the marketing. (marketing does make a difference!)

That was when Jeff had a change of heart. He loved getting them in the door buy seeing them was making him sick. So he decided he shouldn'tt be a Financial Adviser anymore and decided to give it away.

He sold his portion and got fully involved in direct marketing which has led him to where he is today.

Jeff Paul would have to be one of the best know and most successful direct marketers today. He has especially been successfully involved with selling informational products but has also sold physical products such as $6,000 golf clubs to people who never even saw them before the purchase.

Although Jeff is one of the Ultimate Masters of Direct Marketing I have recently been receiving marketing advising he is hanging up his pen and paper and going to play golf on a daily basis. Should we believe this hype? Only time will tell.

But you can listen to Jeff as he shares his techniques in Copywriting, Join Ventures & the questions he asks his clients to ensure he provides the ultimate consulting service to them he charges $8,000 just for sitting down with them.