Nothing will make your money go faster than a poorly structured web site that cannot convert sales. You might have the best product in the world; however, if your site is not specifically designed to convert visitors to sales, you are wasting a lot of money bringing traffic to a dead site. All your marketing efforts and advertising dollars will go right down the drain.



Before you begin or continue marketing your site, be sure you are ready to get customers through your ordering process with ease. Do a double check to ensure that your site can instill trust in your visitors. I will outline some steps that you can with your website to insure that you can increase your sales conversion rate.

First, make it easy for your visitors to find the information they need. Implement the three-click rule. It should take no more than three clicks for your visitors to get from the index page to the checkout page. I can promise you that they will not hunt for a way to spend their money. They will simply leave.

Second, with all the spam and scams these days, customers are getting more weary of giving out personal information. They want to know exactly what you intend to do with it. So tell them! If you do not have a privacy policy, please make sure that you add one. If you already have a privacy policy, make sure your privacy policy is up-front and easy to read.

Third, if you guarantee that customers will be pleased with your product or service, tell them. If you offer a money-back guarantee, say so. This helps to build confidence. As we all know, people buy from those they trust. The key is to always sell a product that you have confidence in. Then you will not be concerned about a money back guarantee.

Fourth, people also buy from those they like. Get personal. Use your "about us" page to its fullest. Make the language friendly, and let the visitors know you are a real individual who cares about their problems and has a viable solution for them. It is always a good idea to include a picture.

Fifth, giving your visitors choices is always a good thing. This lets them feel as though they are in control.

Sixth, give a physical address and even a phone number on your site. Let the visitors know that should they have questions or problems you will be there to help them. As stated earlier, trust goes a long way. People will tend to purchase more, if they trust you.