Staff turnover costs American companies millions of dollars every year. The cost of lost work days, interviewing candidates, reviewing resumes, checking references, filing paperwork and training the new staff member is much more expensive, in most cases, than creating a work environment where staff members are happy and want to stay. If you're worried about waning staff morale in your company, here are some things you can do to keep employees happy and productive.
Give bonuses. Even a little bonus can mean a lot. Bonuses improve morale and increase productivity. Explore the possibility of different bonus structures including: holiday bonuses, birthday week bonuses, sales bonuses, hire date anniversary bonuses, and education bonuses.
Plan a staff retreat. Time to relax and get to know your colleagues in a social environment improves teamwork and again, productivity. However, many people won't want to spend a weekend away from their families even if you put them up in a nice hotel. Think one-day staff retreats twice a year. Close the office on a work day and spend the day at a spa, golfing, at a theme park, going to dinner and a movie, hiking, kayaking, or at the zoo.
Pay for education. Most community colleges and computer centers offer relatively inexpensive classes to help people improve computer skills, management and leadership skills, or language skills. If an employee is willing to spend time taking one of these classes, reward him/her by reimbursing part of the tuition or giving them a completion bonus. The desire to increase education and learn new skills is an attribute of a good employee.
Involve their families. An annual holiday party or summer picnic is a great way to bring employees together along with their families. Even a barbeque at the park with a game of softball or water balloons can be a lot of fun. During the holidays, rent an ice skating rink or get everyone together to volunteer at a soup kitchen.
Buy new chairs and keyboard trays. Let your employees know that their comfort and safety is your concern. Most employees won't spend over $100 on a keyboard tray, but you could. And who wouldn't appreciate a top-of-the-line ergonomically-correct keyboard tray that adjusts for height and tilt with the touch of a finger? We found great deals at Versa Products
Have casual days. Casual Fridays are nice, but so are special casual days once a month. Let people come into work in jeans and comfortable shoes and they'll be in a better mood.
Free kraft services. Most employers provide coffee for their staff but the staff end up making it. Bring in healthy snacks once a week like a fruit basket, individual mini salads, or trays of bagels. You can also stock up on Stash or Tazo teas, biscotti, yogurt, granola bars and those 100-calorie bags of chips, cookies, and pretzels. Having lunch delivered once every couple of weeks is also a nice gesture and employees will appreciate the money they save from having to buy lunch out. Another fun event is to have the employees make lunch once a month. Alternate between the men and the women, different divisions of the company, etc. Make sure even upper management gets involved. Staff will learn new recipes and techniques from other employees and they'll have fun. The rest will enjoy eating!
Flexible schedules. If possible, give staff schedules that accommodate their needs and reduce commute time.
Gym memberships. Paying for their gym memberships or paying a Pilates instructor to come once a week after work is a nice way to encourage employees to stay fit.
Ways To Improve Morale
Your blog is new and site visits are not as strong as you would like. You post a link to your blog in the signature line of forum posts, but you are still hoping more people will drop by.
Starting a business blog can be a bit like starting a website – it can take a while for it to gain a following or even for search engines to index and rank the blog site.
There are a couple of things you can do to improve the visibility of your business blogging missives.
1) Duplicate posts on one or more social media blog. This idea is useful when you have social media pages that include the ability to blog. Your presence on these sites may align you with a different audience than those who might visit your primary blogging site. In many cases you can cut and paste information and allow it to reach out to other potential customers.
With the linking capability in social media it is entirely possible your blog may be visited by those outside your network of friends as visitors click from one profile to the next in search of something interesting. Perhaps they will find something used on your social media blog.
2) Use your established connections on forums or message boards to your advantage. Beyond simply placing a link in the signature line of your forum posts make sure to see if there is a ‘water cooler' or ‘open line' section on your favorite forums. If so you have the capability of posting a summary or teaser in those general discussion areas with a link to your blog. This may resonate with those who are already familiar with your personality on the forum and they may be inclined to learn from your expertise. Make sure you abide by the rules of any forum you may use to implement this strategy.
You may encounter forums that do not allow outside links in posts or any posts that gives the hint of being business oriented. Know the rules of the forum before you utilize this strategy.
Your business blog can be an important way to reach out to others. This is true for those who may already know of your business as well as others who convey trust based on the sense of trust already extended by other forum members.
In essence you can use social media and forums to grow your blog presence as you wait for search engines to help make it easier for others to find you online.
The growth of business blogging would seem to be a strong indicator that this form of information marketing is not only a valuable resource, but also a great way to improve site traffic to your primary business site.
Search Engine Optimization (SEO) strategies remain the most useful key in the visibility of any site, but while you wait why not use every available tool at your disposal. In this case that would be forum and social media for improved blogging visibility.
Both Robert Thomson & Scott Lindsay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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