Reducing the amount of support tickets and issues is one of the best ways for a web hosting company to reduce their costs and gain time and resources to spend on sales and marketing. If a small web hosts is spending all of their time and money paying support people or answering trouble tickets themselves there is no time to spend on sales and marketing. Without proper attention to sales and marketing a hosting company is doomed to failure because they will not be able to get new signups, which is the key to offsetting attrition and future growth.
There are some obvious ways to reduce the amount of support tickets like not overselling, but there are two ways that are often overlooked. Verifying every signup and providing quality web hosting support tutorials are 2 excellent ways to reduce the amount of support calls you receive.
By verifying every signup with a phone call a web host can prevent bogus signups and scammers. It only takes a few minutes for each account and it is well worth the trouble. One mailicous signup can cause server load issues that affect all accounts on the server and it can land their server on a host of blacklisted ip sites. This will lead to numerous email issues for your legitimate customers. By preventing these signups you can vastly reduce your chargebacks as well. Most chargebacks come from fraudulent signups. Legitimate signups do not usually cause any of these problems, and one fraudulent signup can cause many headaches.
Once they have eliminated their fraudulent signups and prevented a whole host of issues the next way to further reduce support tickets is to provide complete tutorials for their control panel, setting up DNSs, and configuring email. Many trouble tickets from legitimate customers are just questions from people who are not experts on web hosting. They want to know how to set their domain nameserver settings or configure their Outlook to receive email. They might have a question about what a sub domain is or how to create a MySQL database. All of these types of tickets can be prevented by providing a set of flash tutorials that show them exactly how to accomplish these routine tasks. DemoWolf.com and DemoDemo.com are 2 leading companies that provide these products. For a couple hundred dollars you can get 3-4 sets of tutorials that will cover all of these issues. Each set usually has 10-15 tutorials. A web hosting company can buy a set for cPanel, Plesk, Helm, or whichever control panel they use. These sets will have a tutorial for each task in the control panel. And then they can buy a set to cover email configuration for the popular mail clients and DNS setups for the major registrars. A couple well chosen sets can prevent many tickets from ever being created. These tutorials can also be branded with their logo, which then makes them look like a large company because they look as if they created them in-house. None of their customers have to know that they were purchased. Flash tutorials are an inexpensive way to reduce common questions and impress customers.
By doing a couple of small things like integrating flash tutorials onto their support page and verifying new signups a small web hosting company can drastically reduce their support cost and improve their bottom line.
Ways To Reduce Costs
The cost of everything is absolutely skyrocketing today, and it seems as if there is no end in sight for any of these costs. Families are having a harder time making ends meet now than they ever have. So of course a responsible person would want to review their monthly expenses and see where some cuts can be made, and one's insurance policies should be at the top of that list. Agents don't always clue you in on ways to reduce your premiums so it's up to you to be proactive in finding out these ways.
For one thing, having all your insurance policies with one company is a good way to get a discount on all of them. Many companies offer at least a 10% discount if you bundle your auto, life, homeowner's or renter's, and any other insurance policies you need with the one company. While 10% may not seem like much off the top, when you think about how this will translate into hundreds of dollars over the next year or several years, you realize that the savings can be significant.
It also pays to read through your policy and see what your actual payout amounts are. Many opt to raise the deductibles of their auto insurance policies in order to lower the premium; remember that this will only be real savings if you're a safe and careful driver, as an accident will mean that much more you need to pay in the long run. Lowering the payout amounts is also helpful; anytime you agree that the insurance carrier will need to pay you less money, this means money you save by way of lower premiums.
The cost of your policy is also something to consider when it comes to those second or unnecessary vehicles. A sports car that you take out on the weekends, the motorcycle you ride during the summer, and "toys" like these can cost you literally thousands in additional insurance premiums. Chances are that no one wants to get rid of these types of vehicles, but you do need to consider all the costs when you're trying to balance the family budget.
And of course the best way to reduce any insurance cost is to not cost the company any money in the first place, and to not make it look as if you will cost them money down the road. What this means is that if you have a history of tickets or accidents, then the insurance company sees you as a higher risk of costing them money down the road. If your house has an intrusion alarm, the company assumes that there is less risk of a break-in and that emergency personnel will be alerted immediately in case of fire or other damage. So when considering just how it is that you can reduce your insurance costs, remember that most of the options will start with your own action.
Both Rodney Ringler & Damir Pavic are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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