The web design industry is indeed extremely competitive. So how do we go about choosing a web design company that offers websites that are not only well designed but equally important, a website that ranks well on major search engines? Considering the fact that the top 30 search results get 90 % of traffic, once you have published your website online, the next question you will certainly ask your self is How to generate revenue and have my fair share of this traffic?

The web design aspect is important if your goal is to generate revenue from your online business. You can generate revenue by running online advertising campaign or improve your natural ranking.

You will most likely want to advertise your business on major search engines like Google or Yahoo. How to optimize your web design in order run your online advertising campaign most effectively? First of all your site must be laid out in an organized fashion. A newcomer in the web design industry will undervalue this aspect as their major focus is on the “look and feel” of their web design. Organizing your site into themed based sections is of utmost importance. When marketing advertising space to potential clients whether is it through Adsense or Yahoo Search Marketing, you will have to convince them that the content of your web page will be relevant to them. Your goal is to attract the most internet marketing clients as possible. This should be the most crucial aspect of your web design.

The next web design aspect you have to take into consideration is the text relevance and keyword density on your themed page. While planning your web design, take into consideration that it is the text, not graphics, that will boost your natural ranking. Most search engines are programmed to read text, not graphics. A web page designed with too much graphics will result in it being completely by-passed by search engines. If we take the example of a travel tour agency, your website could have a tour section, a hotel accommodation section, a currency conversion section and car rental section. In each themed page the text written should be relevant and have a keyword density of about 5 %.

Your objective is to get the major search engines to rank not only the home page but several themed pages from your website. For example Google's strength is in the ability to gage or extrapolate relevance of an article from its overall content and the number of times a keyword appears. However do not over-use competitive keywords. Be creative in keywords or phrases. For example if you are a web design company, the keyword web design is a very competitive one. This means that on search engines, for the keyword web design, a lot of companies are competing to have a good ranking. On the other hand, for less competitive keywords like “web design London”, the competition is less fierce as only local businesses are targeted.

With the internet being utilized more and more, business realize that carefully planning their web design is a crucial step to guide web visitors to your revenue generating pages.