Website promotion also known as link building is the process of acquiring and attracting web sites to link to yours. Link building is a continuing process. It is the lifeline that will provide higher search engine ranking, top search engine placement (SERP) and certainly a stronger Page Rank. But from my opinion which many often do not highlight, is the traffic building factor that can be garnered through a successful web site promotion campaign.

There are many methods and strategies suggested by many but not all are applicable, easy to implement or sometimes totally ineffective. Without further ado, below are top proven link building technique that should always be a part of a web site promotion package.

Web Site Promotion #1 - Article Marketing

Writing an article and submitting to top article directories is an ideal way to help link popularity, boost creditability and drive targeted traffic back to your website. Not only will you secure incoming links from the reports directories, but you will also obtain back links from other relevant web sites. This is my favorite web site promotion technique, which I am doing it now.

Web Site Promotion #2 - Directory Submission

Secondly, an excellent way to get back links is by adding your site to web directories. Web directories not only add your site as a one-way link but also categorize your site using search engine-specific keywords so your site gets higher visibility. Adding your site to a high-quality web directory will ensure that your site receives the benefit of the directory's Page Rank.

Web Site Promotion #3 - Press Release

Press release is a must in any web site promotion. Not only it will improve your link popularity, but having your article distributed across news agency and networks like Google News, Yahoo News and many others is a surefire method to quickly gain web site credibility and authority exposure for the product or service you are providing. It has been known that search engines also put more weight on links coming from news network sites.

Web Site Promotion #4 - Social Book Marking

Social Book Marking has hit the Internet marketing world with a BIG bang. It is a cumulative sharing of sites from people around the world to sites which is considered useful or hot picks. Getting your site posted in such book marking sites will supply massive targeted traffic and strong inbound links. This method allows you to have deep links to your web pages.

Web Site Promotion #5 - Forum Marketing

Another proven web site promotion technique is forum marketing, which will also help with adding creditability, inbound links and traffic. Assuming you post quality and positive content while always embedding a link to your web site in your signature, readers will see you as an authority and will want to visit your site for more information.

Web Site Promotion #6 - Blog Comments

Find popular blog sites in your relevant market and contribute to their content by submitting significant and useful comments. Always include your web site URL when commenting. The better quality comment you make the more traffic you will buildup. If allowed, you may also leave a track back to your site. This is also an easy web site promotion technique to implement.

Web Site Promotion #7 - Professional Web Site Review

Another method that can send you some good inbound link and traffic is professional review sites. These are high Page Rank sites that will review your web site and rank it accordingly. During the reviewing process, massive traffic will be send to yours and if your site is listed, you can be assured of a quality inbound link. Although seldom being suggested, I would strong recommend this web site promotion strategy.