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What Caused The 2008 Recession

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And with the media reporting on a possible recession there could be even more reasons why a holiday in Malta might not be top of everyone's list for summer 2008.



But surprisingly reports from Malta suggest that the island could see a rise in the number of tourists taking a holiday there this year.

The Malta holidays industry could get an unexpected boost this summer too as Spain, which is the number one destination for European holidays, suffered adverse publicity in June as strikes over the price of fuel resulted in poor publicity suggesting some hotels and resorts were struggling to keep going.

But some in the travel industry think that the suggestions of a ten per cent rise in the number of tourists this year could be optimistic.

'We might have agreed with the analysis a couple of months ago', state Malta holidays internet site YourMalta.com, 'But we have seen quite a decline in the number of people enquiring about holidays and hotels in Malta in the last couple of months, and the highest number of visitors will be July and August. Unless there's a sharp rise in the number of people taking late bookings we can't see the year overall showing a ten per cent rise, nothing like it.'

Indeed some analysts in the travel industry might agree that as the UK is the main market for Malta hotels and holidays, that falling house prices, job insecurity and a faltering economy could stop some Brits taking an overseas trip at all in 2008 in favour of a cheaper one on home soil.

But whether the rise in the number of people taking a holiday in Malta this year is ten per cent or less than that, there is no doubt that the Malta hotels and holidays market has done well in the last three years, returning it to mainstream holiday destination status.

Malta has successfully diversified her market place, making it less reliant on the British tourist, who has been the mainstay of the Malta holidays industry in the past.

Low cost airlines, and Malta's own airline - Air Malta - have opened new routes to Malta, allowing other Europeans apart from the British to have a holiday in Malta, and with flights to Malta cheaper now than in previous years it has helped boost the number of British tourists too who might previously have been put off by the cost of flights to Malta compared to Spain.

Notable successes in the island's diversification has seen the number of tourists from Italy, Sweden, Norway and even Spain discover what Malta has to offer.

And it's not just cheap flights to Malta that have attracted the tourists - Malta is steeped in history, churches, beaches and some of the Malta hotels are now offering the best spa facilities in the Mediterranean.

The property industry in Malta has done well too, with an increase in tourists it has seen the number of overseas property buyers interested in buying a Malta property rise in recent years. Whether Malta property prices will continue rising though is dependent upon other economies, but increased interest could see Malta real estate hold its own compared to other countries.

The tourist arrival numbers will be watched closely by Malta's realtors in the time ahead.
What Caused The 2008 Recession
But for dentists, in the midst of this 2008 recession, finding money to spend on big advertising placements is becoming more and more difficult to do.

One of the best ways dentists can save money and keep their business from going bankrupt is by finding cost-effective methods to implement in their dental marketing strategy.

Here are 7 low-cost dental marketing tips (and almost any small business!) that a dentist can use that can put his business in the news using press releases and online strategies:

1 - Create a free online dental newsletter sharing tips on how people can take care better care of their teeth and write a press release to announce it. Don't be afraid to use humor if this is your strength as this will make your newsletter one that stands out.

2 - To demonstrate your expertise, write "how-to" articles and submit them to high trafficked directories such as: Ideamarketers.com & Ezinearticles.com These same articles can be sent to newspapers, magazines, trade publications and both online and print newsletters.

3 - How about conducting a survey and reporting the results? The media love surveys because it is something fresh that they can share with their audience - hopefully information that they can either use or find rather interesting.

4 - How about putting up a profile at social media sites like Myspace, Facebook, Squidoo, LinkedIn, and Ryze. These sites are growing by the day as millions of people turn to them instead of to traditional media for their news, entertainment and networking activities.

You can connect with people who will learn about your practice and refer you new clientele - this will be a big plus to add to your dental marketing arsenal.

5 - Find out the reporters who cover your industry and invite them to lunch. Let them know that you are someone whom they can call on for background, commentary and story ideas. Don't be shy. Reporters appreciate it when you call to ask, "How can I help you?"

6 - Contact the advertising department of every newspaper and magazine you want coverage in and request a copy of their editorial calendar. This is a free listing of all the special sections and special topics coming up during the calendar year.

This information alone will tip you off to sections where your story idea would be a perfect fit, enabling you to query the editor weeks and even months ahead.

7 - Host a community event as part of your dental marketing plan and write a press release about it. If you can, tie it in with a national holiday, a birthday, or anniversary. And if you can get a big name celebrity to attend or even your local weatherman/woman to be a judge or emcee this can certainly help in getting you free publicity.
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Both Tribune & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Tribune has sinced written about articles on various topics from Employment, tax and Property Agents. Included at YourMalta.com are photos of Valletta Malta and flights to Malta with. Tribune's top article generates over 3600 views. Bookmark Tribune to your Favourites.

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