As you know, you can deliver your E-Zine in one of two ways. The first way, and the way that most beginning marketers use is to simply send their E-Zine out in the form of an email to all subscribers. While this is certainly a viable solution it is by no means the only one and may not even be the best one, not with the state of email delivery today. You might want to consider putting up your E-Zine on a web site? Why? Well, there are several reasons.



Let's start with the email delivery problem. Unfortunately, because of the number of people screaming spam every time they get an email they don't recognize, ISPs have been forced to put spam filters on many commercial accounts. Because of this a lot of mail isn't being delivered. This includes mail that people are actually expecting. As a result, even if a person manages to subscribe to your E-Zine and gets their confirmation email, many times the actual E-Zine delivery itself doesn't get through, mostly because of the content in it. Because of this problem, emailing your E-Zine is not the best solution. With your E-Zine on a web page, the person simply needs the link to your E-Zine and can then access it any time they want. Whenever there is an update to it, they'll find it. No problems.

Another very good reason to create a web site for your E-Zine is because of the content itself. Let's face it, when you're sending out an email, there is only so much you can put in it. If you try to stuff it with too much information, people are going to get bored reading it and will ultimately end up chucking it in the trash. With a web site E-Zine you don't have to worry about having too much content. You can even divide your E-Zine up into sections. For example. Let's say you have an E-Zine on Internet marketing. You can have one section of your E-Zine on advertising strategies, another on program reviews, maybe one section of nothing but articles and so on. Your E-Zine can literally become a full blown site that people will love coming to for information.

Another good thing about your E-Zine being on a web site is that as you promote your E-Zine and people go there, search engine spiders will also be coming to your site, something that they can't do with an email. This will, over time, increase the popularity of your E-Zine and eventually people will start to come to it without having to opt-in. If you want, you can make it so that people can only access the content by making it members only. And there is no reason to have to charge for membership. Simply make it so that they have to provide an email address to get their login and password.

There are many advantages to building a web site for your E-Zine over just sending out an email. It may take a little more time and effort, but in the long run, it will all be worth it