No matter what you learn in this lifetime, nothing will be more emotionally or financially rewarding than learning about people. Any time you spend now getting to understand other people and how they think, will reward you many times over in the future.



You must understand the human basic nature and the colors.

Knowing about the colors will give you an understanding of business language, the better you connect to people the better your results will be. Before I get into the colors I would like to cover the different behavior types.

How people behave towards challanges, risks and decisions depends if they are indirect, direct, open or selfcontained. Let me explain these behaviors so that later on you will understand the importance of recognising them and associating them to the different colors.

The Indirect personality type are slower, cautious, patient, cooperative, they keep their opinions to themselves, talk softly and have a gentle hand shake.

The Direct personality type are spontanious, quick, they tell it like it is, like to dominate the conversations, give their opinions even if they weren't asked, less patient and have a firm hand shake.

The Open personality type like to share their feelings freely, make decisions on gut feelings, relaxed, warm, emotional and enthusiastic.

The Selfcontained personality type are tensed, task oriented, structured, disciplined, they make decisions based on the facts and evidence, they keep their feelings private.

The Color to Success, when used correctly, can have such a positive impact on your life and business.

Now let's get to the Color definitions.

YELLOW ( phlegmatic): Indirect and Open

Yellows make up 35% of the population. We call them the nurturers. They want to save the world, they give from the heart, are friendly, family orientated, flexible, touchy-feely people. They don't like confrontations and let people walk all over them. Their famous words are share - help - team - relationship. Yellows have built some of the largest organizations in network marketing... When they have the belief they can do it. They don't like pushy people.

BLUE ( sanguine) : Direct and Open

Blues are 15% of the population. They just want to have fun. They jump from program to program to program, looking for fun. They are expressive, great promotors, persuasive and animated. They must establish relationship. In business they want to see the big picture, they don't want all the details, they will work it out

GREEN ( melancholy) : Indirect and Selfcontained

Greens make up 35 % of the population. They are the analytical people. They analize it to death. They believe they're the smartest people on the planet. They are detail orientated, reliable, economical, very organized and on schedule. When a green joins something, they never quit. Once they understand what they are doing... there is no stopping them.

RED (Choleric) : Direct and Selfcontained

Reds are 15% of the population. They are money-motivated, money-focused. Don't bother talking to them about your family or your vacation, they don't care. They know if you get married, you're supposed to have kids. If you have kids, you're supposed to go on vacation. End of story. Reds are controllers, dictators and power players. They like to be treated like a king and have the biggest ego. They want to get down to business. Show them what to do and they'll do it. The reds are corporate CEOs, presidents, leaders, the get-the-job-done people. They are absoluteluy not coachable.

To color your way to the top, you need to learn to be a chameleon.

Adapt to the colors, become a rainbow. Spend your time studying people and learn how to talk and interact with them depending on their color type. By using the different personality-type knowledge you will be able to establish a better relationship with your prospects and your partners.You can also benefit from this in your personal life.

To your Success!