The last few years has seen a welcome change in the way that fashionable women's clothing is offered for sale on the UK's high streets. Long gone is the old fashioned high street chain approach of changing the inventory only twice a year; new styles and designs are now hitting the shelves almost every month. In addition, prices have plummeted in the face of increased competition and more effective production and supply methods from retailers.

Now, there's much more choice for women's ready-to wear fashion and that is great news for the consumer as prices have been forced down. Indeed, women's clothes prices have fallen by a third in the last ten years, and consumers are now buying almost 40% of clothes at value out-of-town retailers such as Matalan, using a mere 17% of their annual clothing budget.

Also, many more people have now decided to leave it to the super rich to pay enormous amounts for designer clothes and accessories. Indeed, even style-conscious youngsters are turning their backs on labels and are quite happy to shop at outlets offering stylish, affordable clothing. Part of the reason is more people are finding that affordable clothes now compete favourably with high-end brands in terms of quality and style.

As millions of women have discovered throughout the UK there is no need to sacrifice style for affordability. High quality must-have clothing is now available on-trend in the latest styles, designs and colours at fantastic prices. Leading retailers such as Matalan can convert catwalk fashions into mainstream wearable clothing ranges in a matter of weeks, allowing everyone to be stylish and up-to-date, but at realistic and affordable prices.

Indeed, today's savvy shoppers know they can get quality everyday fashion essentials such as stylish new tops for a night out on the town for less than ten pounds leaving more money to spend on enjoying the night. Because of that incredible value, offered on the high street and at specialist out-of-town retailers, today's women know they can refresh their wardrobes far more frequently than their mothers were able to at a similar age.

But, quality stylish clothes and accessories at eminently affordable prices are not just limited to women fashion, with men and children's fashions also benefiting from the clothing revolution. Indeed, everyone can take advantage of cheaper shoes, accessories, swimwear and lingerie as well as everyday and formal clothing.

A major reason for this high street fashion revolution is due to the advances in technology. Today's sophisticated supply chain management techniques keep prices low by ensuring that the time taken from the garment's production to being offered on sale in shops is significantly reduced. No longer is there a need for retailers to store vast numbers of fashion items in huge warehouses incurring significant storage costs, as clothes are shipped straight to the retail outlet to be offered on sale.

Contemporary fashion collections; tops, skirts, trousers and denim, lingerie and accessories are all part of the price revolution, forcing many of the high-end retailers to question their business model.

People today are much more comfortable at being able to mix and match a range of clothes, designs and looks from a number of retailers to give an overall individual look. Thanks to respected celebs wearing a mixture of both designer and inexpensive chic clothing, many young women are willing to emulate that to create eclectic and exciting mixes.

Ultimately, the majority of today's women are more than happy to wear a mix of expensive accessories, bags and belts alongside value tops and skirts, or vice versa, proving that the affordable clothes revolution has been successful.